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tag: Advertising Archives - Bozell

November 1st, 2018

keggenberg

Sprout Social 2018 Agency Partner Summit Recap

Okay, so you’ve heard us talk about Sprout Social before. In case you don’t know, Sprout Social is the social media management software we use at Bozell to streamline and manage social media for our clients. We’re one of their founding agency partners, which means we get (and therefore, our clients get) a special access to this side of the platform. So, in addition to scheduling, evaluating social analytics, listening and managing day-to-day engagement, we receive exclusive pricing, Read More

IdentityPrint

HerculEase

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Nebraska Wesleyan University Advantage

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Nebraska Wesleyan Experiential Learning

May 2nd, 2017

dmoore

A Marketer’s Obligation

What’s our obligation as marketers?
I thought about that when a colleague shared this ad for DDT-impregnated wallpaper, for use in your child’s nursery.  Read More

April 26th, 2017

Robin Donovan

When Big Brands Step In It

Everyone knows that your brand is your public face so when you screw up publicly, you hurt your brand, right? Not necessarily. Brands are far more complicated than that.  Read More

April 20th, 2017

tkoeneke

TV Advertising: The Good, The Bad and The Ugly

Anyone else out there scratching their heads when it comes to television advertising these days? This is how I see it. Read More

April 5th, 2017

Kim Mickelsen

Pepsi, from the Eyes of a Marketing Teacher

In the college marketing class I taught at Creighton, I used Coke vs. Pepsi brand comparison as part of the curriculum. Based on my studies of the two brands, here’s a quick perspective on the now-viral commercial:  Read More

March 23rd, 2017

Jim Minge

The SXSW Music Factory

For all that has changed over three decades of the South by Southwest Music Festival (SXSW), one thing remains a constant: “Band” and “Brand” is still a single letter apart.  Read More

January 30th, 2017

dmoore

Dispatch from Middle America: Why your Super Bowl ad will be a waste of money.

Marketers of America, I already know your Super Bowl ads are probably going to be a waste of money. Here’s why: The same know-it-alls who misread the American zeitgeist are the ones who are making your Super Bowl ad. Read More