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tag: Advertising

November 1st, 2018

Kayla Eggenberg

Sprout Social 2018 Agency Partner Summit Recap

Okay, so you’ve heard us talk about Sprout Social before. In case you don’t know, Sprout Social is the social media management software we use at Bozell to streamline and manage social media for our clients. We’re one of their founding agency partners, which means we get (and therefore, our clients get) a special access to this side of the platform. So, in addition to scheduling, evaluating social analytics, listening and managing day-to-day engagement, we receive exclusive pricing, Read More

May 2nd, 2017

David Moore

A Marketer’s Obligation

What’s our obligation as marketers?
I thought about that when a colleague shared this ad for DDT-impregnated wallpaper, for use in your child’s nursery.  Read More

April 26th, 2017

Robin Donovan

When Big Brands Step In It

Everyone knows that your brand is your public face so when you screw up publicly, you hurt your brand, right? Not necessarily. Brands are far more complicated than that.  Read More

April 20th, 2017

Tracy Koeneke

TV Advertising: The Good, The Bad and The Ugly

Anyone else out there scratching their heads when it comes to television advertising these days? This is how I see it. Read More

April 5th, 2017

Kim Mickelsen

Pepsi, from the Eyes of a Marketing Teacher

In the college marketing class I taught at Creighton, I used Coke vs. Pepsi brand comparison as part of the curriculum. Based on my studies of the two brands, here’s a quick perspective on the now-viral commercial:  Read More

March 23rd, 2017

Jim Minge

The SXSW Music Factory

For all that has changed over three decades of the South by Southwest Music Festival (SXSW), one thing remains a constant: “Band” and “Brand” is still a single letter apart.  Read More

January 30th, 2017

David Moore

Dispatch from Middle America: Why your Super Bowl ad will be a waste of money.

Marketers of America, I already know your Super Bowl ads are probably going to be a waste of money. Here’s why: The same know-it-alls who misread the American zeitgeist are the ones who are making your Super Bowl ad. Read More

December 12th, 2016

David Moore

Free Ad Day: Exhilarating, Exhausting & Very Worth It

As a creative director, I constantly bemoan what I see as the worst thing that has happened to the ad industry over my career (no, it’s not the advent of the celebrity creative director.) Hang around me long enough, and you’re bound to hear me say “It used to be about ‘what’s the best idea you can have.’ Today, it’s ‘what’s the best idea you can have RIGHT NOW!?!’” Timelines have always been a challenge, but now it’s absolute madness. Read More

June 24th, 2016

Robin Donovan

Media Kickbacks and Rebates?

The Upfront section of the June 13th issue of AdWeek has brought to light an issue that has perplexed me for nearly 20 years. The article discusses the recent ANA eight-month study focusing on media buying practices. The study has highlighted some “disconnects” between media buying organizations and their clients. One of the major concerns addressed is the fact that many media buying organizations regularly receive kickbacks and rebates from the media as an incentive to buy. Read More

June 8th, 2016

So which is it – the SHOW or the SCREEN?

I’m wondering if it’s a good thing to comprehend great differences in the creation and delivery of advertising content over the past – yikes – 35 years. Read More