tag: P&G

June 20th, 2017


Disruption Award of the Month goes to Amazon. Is SWIT©H next?

If you could anticipate the source of the next major disruptor, who would you guess? Apple? Tesla? Blue Apron? Maybe a surprise move from stalwarts like Xerox, Procter & Gamble or Disney. Could be SWIT©H, possibly. Read More

March 3rd, 2017


What’s wrong with a little risk?

Marc Pritchard is upset. When P&G’s Chief Brand Officer took a closer look at the deals his company had been making with digital publishers, he was not pleased with the inefficiencies he found. Read More

February 11th, 2010


Wal-Mart & Procter & Gamble really take the cake on this one

Did you know that marketers are now going as far as to actually create Television shows just so they can feature/”pimp” their products.  Marketers will do anything to stay one step ahead in this increasingly competitive environment, but at what cost? Read More