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tag: CBS

March 17th, 2010

bozell

The Power of the Tiger

To the likely relief of ESPN and CBS, which will both carry the Masters, Tiger Woods has announced that he will return to competitive golf for the tournament.
ESPN will be carrying the first and second round of the Masters April 8 and 9, while CBS has broadcast rights to the weekend rounds April 10 and 11, writes Mediaweek.
Woods’ sponsors are also likely relieved to hear of his imminent April return, though they will be watching his performance carefully. Read More

February 9th, 2010

bozell

A new record for the history books!

Take this bit of trivia knowledge down all you aspiring game show contestants out there.
This past Sunday, Super Bowl XLIV managed to break all records and surpass M*A*S*H* as the most watched television show in history.  Viewership for the Super Bowl came in at 106.5 million, up from 98.7 million viewers last year.  The series finale of  M*A*S*H* previously held this title since 1983 bringing in 105.97 million viewers.
Sunday’s Super Bowl also had the most ad time in history. Read More

February 4th, 2010

bozell

Super Bowl XLIV Advertising Sneak Peek

Super Bowl XLIV will be only broadcast digitally – a first.  CBS has reached its goal of selling out the commercial inventory.  Advertisers caught a break this year and paid $2.5 million to $2.8 million per commercial for one 30-second in-game spot compared to a year ago, when NBC sold 30-second spots for around $3 million each.
This year’s ad roster includes Hyundai, Audi, Honda Motor, Chrysler’s Dodge, E-Trade, Go Daddy, Dr Pepper, Coca-Cola, Cars.com, CareerBuilder, Read More