November 2nd, 2018
America: The Brand
As the election nears and the political attack ads and social media goes into overdrive I can’t help but think about our country’s brand.
Brand equity has two parts:
Brand identity, which builds value from who the brand is.
Brand utility, which builds from what the brand provides.
Being in marketing and focusing on how to market our client’s products and services, I wanted to take a deeper look at what we expect and need as people. Read More