Content Creation

Creating a Dialogue with Your Audience

Content is king. You’ve probably heard this before. But do you know why it’s king? Because good content generates engagement, and great content generates loyalty. And loyal customers become advocates syndicating content. By creating fresh content regularly and getting it directly in front of your target audience, consumers will buy, use, share and talk about your brand. And that’s exactly what every business needs right now.

We Use Content Marketing Best Practices

Without a savvy content strategy in place, your customers might not be able to find you. Or worse, they’ll find your competitors. At Bozell, we use our unique Smartargeting® approach to unveil insights into your customers’ behaviors. We combine storytelling with clear communication, customer journey mapping, Google analytics and much more – all to ensure your brand stays relevant, engaging and sought after. We’re also considered experts in:

  • Content Analysis

We analyze your current content performance to enhance what’s performing well and prune away what’s not, making you all the more appealing to the people receiving your content – all while streamlining your key messages to drive a consistent and highly impactful branded content approach.

  • Thought Leadership

The more quality content you provide – useful or entertaining – the more you become a go-to for your customers, industry and stakeholders. That’s how you become a thought leader, and that’s how you outplay your competitors.

  • Omni-Channel Marketing

All of the content we create for you can be repurposed and reused across multiple channels – email marketing, social posts, Facebook video ads – so your content dollars are spent wisely and go further.

Key Deliverables

The longer a consumer engages with your content, the more likely he or she is to buy your product or service. So, we use our best practices and ever-evolving knowledge to create a variety of content, including:

  • Blog Posts
  • Social Posts and Content Calendars
  • Email Marketing
  • Digital or Print Magazines
  • Newsletters
  • Technical Writing
  • Video Content Marketing (Including
    Facebook Video Ads)
  • Podcasts
  • E-books
  • Person-on-the-street Videos
  • Infographics

Our Content Creation Process

Dive

We start with a deep dive into the subject matter. We use our Smartargeting® process to better understand your audience. We conduct interviews, tour facilities, test the product, conduct research. And we audit all existing content and related materials for what can be revised, repurposed or eliminated in order to create a consistent and impactful message across various channels. That way, no matter where the content is placed – owned, earned or bought – consistency drives understanding.

Create

Here’s where we begin the storytelling process. Based on the info we’ve gathered, we create content that helps you boost social engagement, search results, signups, online orders, you name it.

Distribute

Now that we have the story, we put it where consumers will find it. We work closely with our Paid Media, Public Relations, Digital and Social departments to provide omnichannel marketing that gives you more bang for your buck.

Here’s Our Content Creation at Work

Cue Broadway – The Band’s Visit & Disney’s Frozen

529 College Savings Plans – For Their Future

Sioux Honey – Who Does Your Honey Come From?

Bozell – Animation and Motion Graphics Studio

First National Bank – Unforgettable Firsts

Let's discuss your needs, shall we?

We consider ourselves a Swiss Army knife of sorts – we’re able to assist with any or all of our services. So please fill out this form to give us a brief understanding of how we can help. Then we’ll follow up with you.

Bozell
2215 Harney Street
Omaha, NE 68102

Phone: 402-965-4300

Email: info@bozell.com

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Bozell
2215 Harney Street
Omaha, NE 68102

Phone: 402-965-4300

Email: info@bozell.com