Helping You Tell Your Story
When you think “PR,” you might simply think press releases and press conferences. But we assure you, that’s merely one small part of what we do. As public relations specialists in today’s PR world, it’s all about identifying and telling your story. It’s about getting the right story in front of the right audience at the right time. That’s what builds awareness. That’s what creates long-term relationships with your audience. And that’s what we do for our clients over and over again.
Creating Earned Media That’s Truly Earned
Whether you’re looking to influence public opinion, build brand awareness, drive audience participation, reach potential customers and sales prospects, or position yourself as a thought leader, PR can help. An effective earned media strategy boosts your credibility and authenticity with implied third-party endorsements from impartial sources. We work in collaboration with our Social, Paid Media and Creative departments in order to deliver on those strategies, and we create a holistic communications plan that is as effective as possible. And though every solution we provide our clients is customized – whether it’s for B2C, B2B, third-party media outlets or your employees – there are a few areas in which we’re particularly skilled:
From small-town media to internationally recognized publications, we know what types of stories reporters are interested in. More importantly, we know how to get reporters to share them. It all starts with us taking the time to target specific people in the media. We shape the story, build relationships, and make the calls. And we always follow up to ensure your story doesn’t get overlooked.
- Media Kits
Every great story needs assets that will help it get picked up. When we pitch a story for you, we also deliver a media kit that stands out in a busy newsroom and helps reporters quickly and appropriately share the whole story. And we package everything together so it’s not hard for reporters to say yes.
- Crisis Management & Media Coaching
We have the know-how to prepare you for any challenge you’re facing – be it proactive or reactive. With our experience and proven best practices at the forefront, we’ll arm you with a strategic approach that will communicate your values and keep your messaging consistent.