Update notice: For our 2021 advice, visit Should Your Brand Post on 9/11?

This Sunday marks the fifteenth anniversary of the September 11 attacks. Many of us have children who were born post, 9/11 – according to LoHud.com, freshman high school classes are now the first generation of students who were not yet born when the United States was attacked in 2001. 

Around this time each year, leaders and brands begin to make the decision on how they will commemorate this day. Read More

Merriam-Webster defines social as something positive or enjoyable: relating to or involving activities in which people spend time talking to each other or doing enjoyable things … Read More

Marc Pritchard is upset. When P&G’s Chief Brand Officer took a closer look at the deals his company had been making with digital publishers, he was not pleased with the inefficiencies he found. Read More

I would like to ask you for a favor.
I use Facebook for business, for personal connections and for book promotion. I used to look forward to checking out my News Feed for all the interesting, entertaining and sometimes even exciting posts. Now I approach with trepidation. There are things I see that turn my blood cold. Some of these things have a major, negative impact on my state of mind, and I can ill afford to have that happen. Read More

Facebook is a venue for networking, for keeping up with friends and family, for reaching out and expanding your horizons, and therein lies the danger.
Since my book was released in late 2011, I have had the opportunity and privilege to connect with authors from all over. These folks have expanded my horizons in so many more ways than I could ever have imagined. On a daily basis they teach me, make me laugh and make me think. Read More

Facebook has decided to change an important rule around brand-sponsored contests. Changing rules is not surprising since Facebook is consistently evolving. However, there are implications to how success and failure of contests may have been measured in the past.
Up to this point, contests have been a great opportunity to gain Facebook “Likes.” Often times, one of the rules to enter a contest was to first “Like” the brand page. First “Liking” has not been required, Read More

So Facebook makes a big announcement on Tuesday about graph search. Headlines proclaim “Facebook Just Declared War on Google.”  The interwebs go nuts with prophecies and commentary. Like after a political debate. And those with beta access start posting all kinds of results like this and stories like this. Read More

In this episode the Scotts discuss the new Facebook Timeline change for brand pages and the exploding adoption rates of smart phones in the U.S.  Facebook recently made the switch to move over all brand pages to the timeline format, we discuss some of the implications this will have on brands and how they interact with their audience. Our second topic explores how smart phone usage in the U.S. is exploding and what that means for opportunities and challenges for marketers. Read More

Earlier this week I had my first exposure to “funeral Facebook”. A relative passed away and we were sent a link to the funeral home web site where she was being featured. The link took me directly to her page replete with a picture of the deceased, her obituary, a viewing and services schedule as well as a Facebook-type section that enabled visitors to post messages about her to her loved ones. Not surprising when you consider how invasive social media has become in our lives. Read More

Do you know who spends the most time on Facebook?
Adults 18-34 spend the most time on the site per week, at 8.5 hours out of 22.4 spent online.  Weekly Facebook time drops to 4.6 hours among users ages 55 and older, representing a lower proportion of that group’s average of 21.5 hours per week on the internet.
Facebook Highly Trafficked by Asians 
Facebook usage is heaviest by Asians. Not only did that group spend the most hours per week on the site, Read More