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“Influencer marketing is the fastest-growing online customer-acquisition method.” (Digital Marketing Institute). Word-of-mouth marketing (WOMM) is influencer marketing, and a critical component of public relations and social media strategies. Influencer marketing focuses on viewer engagement with a recommendation from someone the consumer trusts, using individuals and organizations to influence consumer decisions and provide additional brand exposure. Read More

© The Marketing Arm for State Farm

A new year is approaching, and budgets are being crafted for 2019. It’s a great time to be bold. It’s time to consider new tactics to communicate the story of your brand and collect useful data. And I suggest planning for strategic events that compliment your marketing goals.

A Freeman Global Brand Experience Study reports that one third of CMOs are devoting 21-50 percent of their budget to experiential marketing. Read More

There are many avenues that companies and marketers utilize to maximize their reach. For large corporations all the way down to small, local businesses, sports have proven to be a great marketing tool. During sporting events like the Super Bowl, World Series or March Madness, you see big corporations spending their advertising dollars on commercial spots, trying to capitalize on the number of eyeballs that are watching. On the flip side, small businesses sponsor local sports, like youth teams and playing fields, in an effort to further engrain themselves into their communities. Read More

Photo credit: httpspatch.com/

We hear about brand all the time, and some folks are convinced that it is nothing more than an opportunity for the marketing community to spend your money on expensive media. It’s true that garnering and maintaining brand awareness is no cheap proposition, but in reality, brand is a whole lot more than a money pit. Brand can actually save your company. Read More

As the election nears and the political attack ads and social media goes into overdrive I can’t help but think about our country’s brand.

Brand equity has two parts:

• Brand identity, which builds value from who the brand is.
• Brand utility, which builds from what the brand provides.

Being in marketing and focusing on how to market our client’s products and services, I wanted to take a deeper look at what we expect and need as people. Read More

Okay, so you’ve heard us talk about Sprout Social before. In case you don’t know, Sprout Social is the social media management software we use at Bozell to streamline and manage social media for our clients. We’re one of their founding agency partners, which means we get (and therefore, our clients get) a special access to this side of the platform. So, in addition to scheduling, evaluating social analytics, listening and managing day-to-day engagement, we receive exclusive pricing, customer service and first access to new features. Read More

As marketers, we all know about the importance of having a consistent brand, right? But let’s be honest, you’ve probably taken parts of your marketing or advertising materials and frankensteined them for a one-off publication. Or maybe you got really creative in PowerPoint once and created your own ad for that newsletter sponsorship because you really didn’t have the budget to hire someone and it wasn’t a big deal anyway. Sounds familiar, yeah? Read More

Everyone who works in the marketing field is well aware of how much the media landscape has changed (and continues to change). Here are just a few key highlights from some brand new eMarketer reports on U.S. advertising spending that illustrate the biggest trends. Read More

Bozell, a full-service advertising and public relations agency, announces the addition of Dan Cooper as Creative Director and Mary Grabow as Director of Account Services. Read More

Image source: New York Times

If you’re not in the world of higher education, November 1^st is one day closer to Thanksgiving and a table full of comfort food. If you are, you know November 1^st is the deadline for early decision (ED). Read More