September 29th, 2023
Is Animation Right for Your Brand?
Apart from “Spiderverse,” there are several other movies that come to mind when thinking of styles that break the mold. “Puss in Boots: The Last Wish” (2022) and “Teenage Mutant Ninja Turtles: Mutant Mayhem” (2023) are two such examples, the latter of which championed a particularly memorable, crayon-like style that permeated every inch of its grungy, fictitious world. Much of LAIKA Studio’s work, such as “Coraline” (2009) and “Kubo and the Two Strings” (2016), exists within its own, eclectic universe, though the stop-motion medium is, in a way, its own beast that stands apart from 2D and 3D animated films.Read More
September 20th, 2023
Pressing play on your in-game advertising strategy
These days, almost anyone can play video games. From mobile apps to PC and console gaming, this pastime is more accessible than ever. And with so many people in front of screens, it’s a great opportunity to reach your audience with in-game advertising. But what’s the most effective way to advertise to those who enjoy gaming? Read on to find out about this growing demographic, and why incorporating in-game advertising into your digital marketing strategy can help you unlock success.Read More
September 7th, 2023
A guide for brands
From hot-button political issues to trending news topics, brands often struggle with whether they should create social posts on sensitive occasions. And as the 22nd anniversary of the 9/11 terrorist attacks approaches, you may be wondering what to say, and how best to say it. Read on to learn the dos and don’ts of posting on this important day.Read More
August 30th, 2023
August 25th, 2023
Fair trade. Eco-friendly. Carbon neutral. Sustainability claims are front and center in products and services across nearly every industry. And it shows: It’s a market worth more than $14 trillion a year. So how can you successfully frame up eco-minded copy in your marketing, while still standing out from the pack? Here are five easy tips to help you craft an effective sustainability message, no matter the industry.
August 10th, 2023
The answer is yes and no. How’s that for annoying?
Wait! Don’t go anywhere just yet. Give me a chance to explain.
For any marketers who are still choosing to ignore AI as if it’s a fad, or, even worse, getting defensive about how AI “can’t do what I do,” I urge you to stop that immediately. To bury your head in the sand is not only disadvantageous to your career, but you’re also potentially doing your clients a disservice. Plus, no one wants to get left in the dust, and that’s exactly where you’ll be if you don’t read the rest of this article and shift your perspective.Read More
December 16th, 2022
Ownership group grows with addition of husband-wife team
Bozell, a full-service marketing and communications agency founded in 1921, announced today that it has added two new owner-operators to its ownership group. Longtime Bozell employees Laura and Andy Spaulding have joined Kim Mickelsen, Robin Donovan and Jackie Miller as owners, effective immediately.Read More
June 1st, 2022
Art direction can be a powerful thing when done well, proven true in this episode of Marketing Then and Now. Senior art director Heather McCain talks to us about her overarching creative philosophy, how the world of art direction has evolved over the years, and what her experience has been as a marketing expert on the board of the Refugee Empowerment Center – including her efforts in rebranding the nonprofit and then spearheaded a candle-selling campaign that brought in a regular monthly income for the nonprofit and offered a way for female refugees to make an income, gain on-the-job experience and learn English.Read More
May 19th, 2022
We see you. Tired. Having trouble concentrating. Uninspired. But we’re not here to call you out for being lazy and procrastinating. We’re here to tell you you’re just burnt out.
What is burnout?
The World Health Organization defines burnout as a “syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed.” Although first defined in 2019, the worldwide COVID-19 pandemic has not only brought more attention to burnout and its long-term effects but has also shed light on just how rampant burnout is among working individuals.Read More
May 10th, 2022
It’s not often that an agency’s operations manager feels compelled to write a blog post. After all, we work “on the business,” not “in the business.” I’m admittedly no expert in the field. But, as those who know me can attest, it’s probably most fitting that this news comes from me:
The world of advertising lost a grossly under-appreciated icon with the passing of John Cherry III on Sunday, May 8, 2022.Read More