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February 15th, 2018

David Moore

Brand Threats

What’s wrong with your brand becoming synonymous with the category? If everybody is asking for your product by name, isn’t that good?

Yes, up to a point. When buyers can no longer discern your product from its competitors, however, you’ve become a commodity. And price becomes the motivator for purchase. You’ve lost the ability to command a premium price or secure a primary stocking position. Read More

February 13th, 2018

Rebecca Weber

Shopping for Social Snake Oil

“When you have a lot of followers but not a lot of engagement, it looks weird. Instead of a good first impression, you are starting the business relationship communicating that you can’t attract a real following, so you’ve bought fakes to boost your social status.” – Oliver Talamayan via Forbes  Read More

February 12th, 2018

keggenberg

Sprout Sessions Recap: Social Influencers Are Here to Stay

The world of social is constantly changing and evolving. To keep up with all the latest news and trends, social media coordinators and managers need to stay on their toes. For Bozell, that’s where Sprout Social comes in. As the ultimate social management tool, this nifty software allows for time-effective coordination of social platforms for all clients – including monitoring, reporting, engaging and strategy-building. Read More

February 7th, 2018

mmurray

Navigating Your Innovation Journey

What is the greatest threat to innovation in an organization? Innovation coach and guest blogger, Dr. Michael Murray reveals it in this eighth post of his 10-part series.

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Great news! After a couple of iterations of testing and refining your potential solution, you’ve hit upon something that people seem to really like. You’re almost there, right? Well, not quite. Read More

January 31st, 2018

David Moore

Me, Don and the Super Bowl.

 

As many of us in the ad business, I’m a fan of the AMC series “Mad Men” and eagerly followed the exploits of creative director and bad boy Don Draper. (I even have the special edition cigarette lighter case DVD set.)

And like many of my cohorts, I anxiously look forward to the commercials during the Super Bowl. Or I used to. But more and more, I expect to be disappointed with what I see. Read More

January 30th, 2018

Kim Mickelsen

Sunday’s Food Consumption Second Only to Thanksgiving

Advertisers aren’t the only ones spending big this weekend. American adults are expected to spend an average $81.17 for a total of $15.3 billion as an estimated 188.5 million people tune in to watch the New England Patriots vs the Philadelphia Eagles in the Super Bowl. That’s up 9% from last year. Read More

January 29th, 2018

David Moore

Chasing lost causes in the advertising business.

A friend of mine works for an ad agency in another state. Their account of 27 years – largest piece of business in the shop, billing over $27 million – went into review. The CEO announced, “They would defend.”

Bad idea.

I’ve been in that position. Read More

January 19th, 2018

David Moore

The secret truth of subliminal advertising revealed!

It was all the rage years ago – and every college student seems to start off believing it’s true. Subliminal advertising: hidden messages or images in ads designed to affect your subconscious mind, overwhelm you with a longing and desire for, well, you’re not quite sure. Because you never really saw it. Read More

January 15th, 2018

Robin Donovan

Lean Cuisine Has Decided to Weigh Women’s Accomplishments

Finally, a weight loss brand got it right. Pretty much any of us who have ever dieted have developed an aversion to weight loss brands body shaming us at every turn. Lean Cuisine was no exception. Then their business started to wane which was a wake-up call that they weren’t resonating with their target audience – predominately women. Read More

January 9th, 2018

David Moore

How to write an ad.

(500 words on words.)

Even in an Instagram-driven, character-count, soundbite world, advertising writing matters. Whether it’s on TV, radio, a magazine, newspaper (remember those?), an outdoor board, web page, a phone script – it all starts with the copy. Read More