Two months into this new year, marketing can still feel too much like a round of Russian roulette. The Capitol riots and, more recently, the implications of February’s polar vortex added to an already exasperated nation dealing with sickness, joblessness, and unprecedented social isolation. It’s no wonder some brands continue to pull back on advertising. They’re struggling to know what to say and how to say it.

You might think you know social, but we guarantee you’ll learn something new from our guest on this episode of Marketing Then & Now. Bozell’s very own social media specialist, Christie Do, shares some insights on how to get the most out of your social platforms. She discusses the importance of setting goals and staying true to your brand values – especially during the cancel-culture era. And she also introduces us to 360 Listening—a service that Bozell provides that combines search listening, news listening and social listening—all so you can better understand what your customers actually want and need. So tune in and take notes. 

Bozell took home seven awards at Nebraska’s virtual 2021 American Advertising Federation’s American Advertising Awards ceremony on Thursday evening. The marketing agency earned silver awards in seven different categories.

Let’s face it. Creativity has taken a bit of a hit ever since the pandemic started. Working from home, virtual brainstorms – it all takes its toll on our artistic minds and spirits. But with a new year comes the chance for a new start. So I’ve asked members of our creative team at Bozell to share with me how they reignite their creative flames. And here’s what they had to say.

If you’re looking for a good laugh, type “Jan. 1, 2020 headlines” into your search engine. Some of my favorites are “the most anticipated buildings set to shape the world in 2020” from CNN, “the bull market is charging into 2020” from The Wall Street Journal, and “12 things our critics are looking forward to in 2020” in The New York Times’ Arts section.

This time last year we were all blissfully ignorant of what was to come – marketers included. Among the long list of lessons we’ve learned from the pandemic is that we can’t say for certain what tomorrow will bring. It’s in that spirit that I made this list of predictions for 2021. Read More

If you own or work for a B2B company, you’ve most likely experienced some difficulty acquiring new clients and/or cross-selling your current client base. With the absence of trade shows and in-person meetups, reaching your target audience has become more and more complicated. Luckily, in this episode of Marketing Then & Now, we invited our first outside guest, Joey Knecht. Joey is CEO and managing director of Proteus—a sales enablement platform that helps complex B2B sales teams engage with buyers and stakeholders—and we’ve worked with him to take our clients’ B2B strategies to the next level. Not only does Joey understand the difficulties B2B companies are facing, he knows how to successfully navigate through this changing world of B2B sales. So tune in, listen up, and enjoy all the knowledge Joey has to give.

Animation opens up the possibilities for marketers in terms of promoting a product, explaining a service or even just engaging a consumer. And in this episode of Marketing Then & Now, on-staff animator, Kyle Theobald, explains just how powerful and versatile animation can be. From GIFs to white-board animation to 3D, it allows you to send a shoe to the moon, bring a 2D square to life, or simply give the world a video comprised entirely of “rear ends just tootin’ on things.” … Yes, Kyle created a very famous fart video called Final Fart, which has been viewed nearly 50M times across a multitude of platforms. So join us as we talk to him about how his video gained traction and how the many different types of animation can help you along your marketing journey. 

Play our 2020 Marketing Trends Bingo game and see how many of this year’s major trends you or your agency used in your marketing strategies.

Trend #1: Socially Distanced Logos

To encourage people to follow the new practice of social distancing during the early months of the pandemic, Coke spaced out its iconic logo in one of their billboards in Times Square. Several other companies followed suit.

“We have changes.”

These are the words no art director or copywriter wants to hear – doesn’t matter who says them. If we were in the office, you’d hear a large groan and maybe see a few eye rolls. Spoiler alert: Creatives always complain about changes. Just ask any account executive.

You see we’ve been caring for this obviously brilliant idea like it’s one of our own kids. We nurture it to its full potential and then anxiously send it out into the world, hoping it will be loved. And, sometimes we’re so close to the idea that we don’t see why anyone would want to change it. I mean, it’s perfect. Right?

After nearly seven months in a pandemic, consumer behaviors have definitely changed. And in this episode of Marketing Then & Now, Lauren Hartung talks to us about what that means for marketers. She discusses the importance of shifting from reactionary mode to planning mode and how using your marketing dollars to better understand your customer is more important now than ever before. Join us for some great insights into what you can and should be doing in order to stay relevant in the eyes of the new consumer.