This is a scary time right now. There are a lot of unanswered questions. New information is being revealed every day. Things are changing constantly. People’s lives and daily routines are being turned upside down. That’s all a given. But here’s another …

Now is not the time to go silent.

People really do want to know how brands are responding to this pandemic. A couple weeks ago, our CEO, Kim Mickelsen, mentioned that now is the time for overcommunicating. And she’s absolutely right. This is the time to listen and have a respectful dialogue with them. Show consumers that you’re in this too – that you understand and have their best interest at heart.

How to turn your annual event and/or fundraiser into a digital success.

As we are receiving daily updates from the Center of Disease Control and Prevention (CDC) and the World Health Organization (WHO) on COVID-19, it’s clear that we’re in a constant state of change and uncharted territory. For me personally, this means many of my loved ones are experiencing cancelation or postponement of exciting events like baby showers and weddings. But professionally, I’m seeing an impact on industries across the board and thinking of what the proper next step is. For many, it’s going virtual.

How to manage your brand while managing your bravery.

Clickbait never feels right, but right now the profiteering verbiage slices its serrated blade particularly deep. The coarse edges of badly framed infomercial-type ads cut into our collective purview like an angry fart. Read More

“Flatten the curve.” Thanks (or no thanks) to COVID-19, this phrase has become part of our daily vocabulary. It’s everywhere: in headline news, on social media, and chats between co-workers and friends. Just one month ago, we hadn’t even heard of it, even though this debilitating disease was sweeping through Asia.

Fast forward to today and we are in the midst of a global pandemic. For me, it feels unworldly. It’s like we’re trapped in an apocalyptic sci-fi movie except there’s no Brad Pitt in sight to save us. It’s overwhelming and brings on that sense of helplessness when we feel that there’s nothing we can do.

Q. What can businesses do during the global crisis caused by the pandemic?

A. I know it sounds strange but think and imagine. When times are good, we don’t take the time to think because we are busy getting things done. Now is the time to think and analyze. Worry and anxiety won’t get it done. The business world will be drastically different in a few months. Step back a bit and prepare for that future.

As an expressive extrovert who rarely turns down a chance to spend time with friends and family, it crushes my soul a little to think there will be no hugs and high fives during these uncertain times of Coronavirus. (Though I know it secretly makes my introverted friends very happy.)

Fisher-Price launched a brand refresh effort in December of 2019. The work done by Pentagram, Wieden+Kennedy and Fisher-Price is a masterclass on brand expression. The coordination of different agencies, contrasted brand history, varied expressions across multiple touchpoints for multiple products, and a pitch-perfect execution like this doesn’t happen by accident. You would be forgiven if you thought that with money, size, and ubiquity, a brand refresh effort like this would be relatively common. Not easy, but certainly not a risky endeavor. Almost templated.

Real quick, Google “Wendy’s Social Media Strategy.” Hell, you may have already done this before. Their performance on Twitter is the stuff of advertising legend. #nuggsforcarter is a national movement. You can take marketing classes that chronologically break down and dissect their social media methods. Their snark is served up fresher, hotter and faster than their square-shaped burgers. Their brand is crystal clear. Fearless, relevant, engaged and fast. That’s their brand, right? Or is it?  

With new developments in facial recognition software (hello, Clearview AI), online hackers becoming more and more sophisticated and privacy concerns growing amid social media users, it’s no wonder the average person is turning inward to reflect on just exactly who they’re sharing their content with. People are starting to opt for Close Friends Stories on Instagram and private Facebook Groups to ensure their content is going to only people they trust.

Okay, I’ll bite.

Burger King released its The Moldy Whopper ad campaign yesterday and it has a lot of marketers and consumers talking. Why? Because it’s gross and brilliant all at the same time.

How much do I love this commercial?

Let me count the ways.