March 30th, 2020
This is a scary time right now. There are a lot of unanswered questions. New information is being revealed every day. Things are changing constantly. People’s lives and daily routines are being turned upside down. That’s all a given. But here’s another …
Now is not the time to go silent.
People really do want to know how brands are responding to this pandemic. A couple weeks ago, our CEO, Kim Mickelsen, mentioned that now is the time for overcommunicating. And she’s absolutely right. This is the time to listen and have a respectful dialogue with them. Show consumers that you’re in this too – that you understand and have their best interest at heart.Read More