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October 22nd, 2018

Erin Eckerman

The Importance of Brand Consistency

As marketers, we all know about the importance of having a consistent brand, right? But let’s be honest, you’ve probably taken parts of your marketing or advertising materials and frankensteined them for a one-off publication. Or maybe you got really creative in PowerPoint once and created your own ad for that newsletter sponsorship because you really didn’t have the budget to hire someone and it wasn’t a big deal anyway. Sounds familiar, yeah? Read More

October 17th, 2018

Kim Mickelsen

2018 is the Tipping Point for Media

Everyone who works in the marketing field is well aware of how much the media landscape has changed (and continues to change). Here are just a few key highlights from some brand new eMarketer reports on U.S. advertising spending that illustrate the biggest trends. Read More

October 15th, 2018

Laura Spaulding

Bozell Announces Two Senior-Level Hires

Bozell, a full-service advertising and public relations agency, announces the addition of Dan Cooper as Creative Director and Mary Grabow as Director of Account Services. Read More

October 10th, 2018

jkruntorad

Guiding Undergraduates to Your University vs. Your Competitor

Image source: New York Times


 

If you’re not in the world of higher education, November 1st is one day closer to Thanksgiving and a table full of comfort food. If you are, you know November 1st is the deadline for early decision (ED). Read More

September 26th, 2018

Robin Donovan

Bespoke is the New Y’all

For a while, thanks to Joanna and Chip Gaines, everyone was trying to fit “y’all” into their vocabulary. And let’s face it, most of us can’t pull it off. Nevertheless, when there is a new, cool trend in words we’re all faced with a massive case of FOMO.

I get y’all. It used to be a joke, but thanks to the Gaines pair it’s caring and folksy and warm and fuzzy. Read More

September 20th, 2018

jbrowe

Prime Delivery. The New Milkman?

One thing that is notable about 2018:  it’s been a big year for brick and mortar retailers to close a lot of doors. Headliners, of course, include Sears, Toys R Us and J. C. Penney, but a recent USA Today feature lists 21 companies closing retail locations – and that was just as of April! Read More

September 18th, 2018

Kayla Eggenberg

Shopping for Brand Trust: Instagram’s Newest Endeavor

Instagram *may* be venturing into the world of e-commerce very soon. It’s currently fairly easy to shop products you see on Instagram – both through Shopping on Instagram and with second party apps like Like To Know It – not to mention the update Monday that now allows users to shop via Stories and the Explore page. Read More

September 7th, 2018

Rebecca Weber

Balloons in the Bedroom – A Commentary on Influencer Marketing

I just read an article discussing Johnson & Johnson and content creator Scarlett Dixon’s Instagram post that is so clearly staged with a bottle of Listerine that it’s laughable. To the point that it makes you wonder if the bizarreness was intentional. Read More

September 4th, 2018

Rebecca Weber

Instagram TV is Here

Co-authored by Rebecca Weber and Justin Henriksen

We are so excited that Instagram TV has finally launched. One piece of the puzzle that seemingly has been missing from this platform is long-form vertical video. For marketers and businesses, this can build upon the growing need and proven success of sharing consumable content, which will impact your brand and bottom-line revenue. Read More

August 27th, 2018

John Melingagio

Is the Urban Meyer Incident Descriptive of a State of Declining Organizational Culture?

THE Ohio State University – Urban Meyer – News Conference Provides Few Examples of Strong Public Relations Practices

As a football and athletics fan, I understand the reason why the Ohio State University Aug. 22 news conference suspending Urban Meyer was scripted in this manner. Read More