Blog

Insurance has typically been an avoidance category. We never want to think of bad things that could potentially happen to us and we don’t want to hear or read boring clause after clause of legal mumbo jumbo. So, we shut it out.

I’m not rich, but I have disposable income. I drive a 300-horsepower sport sedan with an 80-gig touch-screen control system. I have a smartphone, smart TV, 35mm SLR digital camera and three computers, and I know how to use them. I wear Oakley glasses, own two high-end bicycles, volunteer in my community and vote independently.

In a sea of back-to-school promotions, with kids dancing and over the moon to get new clothes and school supplies, there’s one spot that didn’t particularly stand out.

Until about 15 seconds in.

Meet the Pros is a 57-year-old advertising conference for college students and is presented by the American Advertising Federation Omaha (AAF Omaha). This year, our summer intern team, including yours truly (I’m the one in pink ^), was tasked with creating a theme, look, social media plan and website for the 2020 conference. Read More

It’s a Saturday afternoon and you decide to spend your hard-earned money the best possible way you can – shopping, of course.

As you’re picking out your favorite items, security stops you. You aren’t doing anything wrong. Why are you the only one security stopped? Turns out, a Sephora employee called security. But why you? Read More

Sports have been a part of my entire life. I’m fairly certain I was shooting hoops before I could walk. I often played a pickup game of Wiffle Ball every day after school with neighborhood friends. I carried that love of sports and transformed it into running as an adult.

Read More

Last week, I became the proud owner of my dream plant – a beautiful 10” monstera deliciosa. I drove home from the nursery with the plant belted into my passengers’ seat and called my parents when I got home to tell them about the newest edition to my 29-member plant family. Read More

I recently had the opportunity to binge-watch Season 3 of Stranger Things on Netflix and spoiler alert – it doesn’t disappoint. (Note: I will keep this spoiler-free in case you haven’t had the chance to get through the full season yet.) But I would like to discuss the branding and product placement that was rampant throughout the show.

Read More

At Bozell, we pride ourselves on being an open environment that fosters ideas and varying points of view. The freedom from being judged for having a differing opinion is how we never settle and strive to generate the best work for our clients. Below is an example of how two Bozellers saw a campaign and had contrasting reactions.

Read More

When I was a kid, I used to love playing grocery store. My siblings and I would tape up old cereal boxes, wash out Tide bottles and anxiously wait until an egg carton was empty so we could collect it. Now, as a 20-year-old intern and a big sister of three little girls under the age of 10, I get to see a whole new generation of children get hooked on playing grocery store. Only this time, instead of a life-size grocery store filled with personally selected inventory, children are shopping small, with products that are a surprise even to the grocer.

Read More