I recently read a Fast Company article entitled, “Three Essentials to Strong Agency-Client Relationship.” Its tips include:

1. Remember why they hired you.
2. Overcommunicate and anticipate needs.
3. Don’t neglect the relationship.

As I was reading the explanations for each, I realized that they all rolled up to one mantra that Bozell has been emphasizing for 100 years: Close to the Customer.

Do you hear that?

The year is coming to an end. And what better way to celebrate the holiday than to reflect on all the craziness we’ve endured? So scroll down, hit play and sing along to these traditional holiday tunes with a not-so-traditional 2021 twist.

Nebraska PRSA bestowed Bozell with the Special Achievement in PR Award during the virtual Paper Anvil ceremony on Thursday afternoon. The award was given to Bozell on the year of its 100^th anniversary to commemorate a centennial of public relations work that started with the agency’s founders Morris Jacobs and Leo Bozell.

By almost all accounts, 2020 was a devastating year for the ad industry. According to Forrester, ad agencies lost nearly 50,000 jobs globally – that’s more than double what was lost in the 2008 recession. (Source) And while the industry is still working to come out the other side and find “the new normal,” one thing is certain – we must adapt or we die.

Rebranding a giant like Facebook is an impossible task – a no-win situation that will be examined by everyone. So that’s just what we did. Three Bozellers share their takes on Facebook turned Meta.

As of November 1, 2021, I have been a business owner for 20 years. That is not something I ever expected to be able to say. I started my career as a secondary English teacher with no thought of ever owning any kind of business. Eventually, I found myself in an entry-level position in an iconic Connecticut ad agency with a legendary owner. Watching this man work his magic on clients, prospects and staffers alike, it would never have dawned on me that I, too, could command the respect and awe, and yes, there was a measure of mockery, that the great invariably draw.

Many people have worked for Bozell in our 100-year history. As we’ve gone from being an agency of two newspapermen to a national and global name and then back to being independent, many great marketers of the past and present have Bozell somewhere on their resume.

The Dos and Don’ts of Social Media for September 11^th

The anniversary of 9/11 is weighing particularly heavy this year with the recent upheaval in Afghanistan and continued disheartening COVID developments. Whether you’re a Gen Z who was born after the Twin Tower attacks or a seasoned business owner who can recount where you were that day, you might be asking: “Should we post?”

With 100 years under our belt, Bozell has seen the advertising landscape change drastically. But throughout the decades, we managed to create one successful campaign after another. How? In this unique episode of Marketing Then & Now, you’ll hear a live podcast where we asked Kim Mickelsen, co-owner and CEO, and Dan Cooper, creative director, to share their experiences regarding two national brand awareness campaigns with which Bozell was involved. The first: Mutual of Omaha’s Wild Kingdom in the 1960s. The second: 529 College Savings Plans in the 2020s. Even though these campaigns were created six decades apart, Kim and Dan get to the bottom of what they have in common and why they were both so successful. 

So you want to write a press release. Or maybe you don’t, but your boss thinks it’s a good idea. No matter. Whether you’re announcing a new hire, sharing the news of a donation, or weighing in on an industry-related development, you’ve come to the right place.

Here’s all you need to know (and probably more than you wanted to know) about press releases.