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September 11th, 2024

ddowns

The Dos and Don’ts of Posting on 9/11

A guide for brands

From hot-button political issues to trending news topics, brands often struggle with whether they should create social posts on sensitive occasions. On the 23rd anniversary of the 9/11 terrorist attacks, you may be wondering what to say, and how best to say it. Read on to learn the dos and don’ts of posting on this important day.

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July 31st, 2024

hrotschafer

Connecting Hearts and Clicks: Emotional Intelligence in a Digital World


Nearly ten years ago, Disney Pixar captured the hearts of the world with “Inside Out ” – an animated movie depicting how our emotions shape how we perceive and interact with the world. While the movie was geared towards a younger audience, the message and themes of the movie appealed to the inner child of adult viewers, too.

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April 18th, 2024

hrotschafer

The Hidden Harmonies of Social Listening

The importance of tuning in to your social audiences

Picture this: You’re at a crowded party, and amidst the chatter and music, someone is trying to tell you something important. If you’re not fully tuned in, you might miss the punchline, the heart of the story, or worse, offend them by responding inappropriately. Right? Well, the same goes for brands in the digital realm.

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January 25th, 2024

Laura Spaulding

Are you asking your agency the right questions?

How to get the most from your marketing agency

Working with a marketing agency can be invaluable in boosting your brand, increasing sales, and helping you stand out in a crowded industry. But how can you ensure you’re getting a good return on your investment? Here are three questions you should be asking to help reframe your relationship and get the most value from your agency partnerships.

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January 8th, 2024

Jim Minge

New Year, New Trends?

4 marketing movements that are must-watches in 2024

Crystal balls and predictions – oh, how we love them. Pro sports leagues have pre-season projections. Meteorologists forecast the weather. And us marketing peeps? Hey, if it’s January, it must be time for a “Marketing Trends to Look Out for in 2024” article.

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December 16th, 2023

ddowns

Is the Agency Membership Model Right for Your Brand?

A deep dive into Bozell’s unique take on membership

Marketing tactics continue to quickly evolve, with new tools like artificial intelligence offering brands a bevy of advertising options that are more customizable, scalable and agile than ever before (for more on this, listen to our four-part series on AI). And while these advances provide exciting opportunities to create new marketing content for your brand, navigating this changing landscape can be challenging for many companies.
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September 29th, 2023

ktheobald

Animation in the World of Marketing

Is Animation Right for Your Brand?

Apart from “Spiderverse,” there are several other movies that come to mind when thinking of styles that break the mold. “Puss in Boots: The Last Wish” (2022) and “Teenage Mutant Ninja Turtles: Mutant Mayhem” (2023) are two such examples, the latter of which championed a particularly memorable, crayon-like style that permeated every inch of its grungy, fictitious world. Much of LAIKA Studio’s work, such as “Coraline” (2009) and “Kubo and the Two Strings” (2016), exists within its own, eclectic universe, though the stop-motion medium is, in a way, its own beast that stands apart from 2D and 3D animated films.

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September 20th, 2023

jboyle

Advertising to Gamers

Pressing play on your in-game advertising strategy

These days, almost anyone can play video games. From mobile apps to PC and console gaming, this pastime is more accessible than ever. And with so many people in front of screens, it’s a great opportunity to reach your audience with in-game advertising. But what’s the most effective way to advertise to those who enjoy gaming? Read on to find out about this growing demographic, and why incorporating in-game advertising into your digital marketing strategy can help you unlock success.

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August 30th, 2023

hrotschafer

From Hype to Hurdles: Decoding the Growth and Challenges of Meta’s Threads

Imagine … a social media platform that has text-based posts and uses hashtags. A timeline feed where users can collaborate and connect. A space for doom-scrollers and content creators alike.

You’re thinking Twitter … right? WRONG. I’m talking about Meta’s new platform Threads.

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August 25th, 2023

ddowns

5 Tips For Writing Effective Sustainability Messaging


Fair trade. Eco-friendly. Carbon neutral. Sustainability claims are front and center in products and services across nearly every industry. And it shows: It’s a market worth more than $14 trillion a year. So how can you successfully frame up eco-minded copy in your marketing, while still standing out from the pack? Here are five easy tips to help you craft an effective sustainability message, no matter the industry.

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