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April 11th, 2018

mmurray

Navigating Your Innovation Journey, On Purpose

Over a ten-month period, innovation expert and guest blogger, Dr. Michael Murray has stepped us through the innovation process.

Through monthly posts, Dr. Murray has defined “innovation” and identified “innovators”.  He’s led us through the creative, the practical, the management and even the emotional aspects of innovation.

In this final post, Dr. Murray provides an example of stress that is inherent with innovation, and the range of responses available to manage it while focusing on the ultimate objective: success! Read More

April 2nd, 2018

Kayla Eggenberg

Why the Financial Industry Should Embrace Social Media

When you think of how to approach a social media strategy for a financial institution, the words ‘creative freedom’ probably don’t pop into your head. But while there may be additional guidelines and restrictions when it comes to the social media space for the financial industry, content published doesn’t have to be dull or tiresome. Read More

March 29th, 2018

Rebecca Weber

Facebook Algorithm Apocalypse

“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” – Mark Zuckerberg, 01/11/2018

They’re calling it the Facebook Apocalypse. Though the world hasn’t ended since Facebook’s big announcement, brands are seeing changes in how often their content is shown to followers. Read More

March 27th, 2018

David Moore

You’re Not the Audience

There’s a (probably) apocryphal story about Henry Ford, that he told his advertising manager he was tired of seeing a particular Ford ad, and it was time to create a new one.

But the ad hadn’t actually appeared in the media yet. He was just tired of seeing it in interminable internal meetings, so he assumed everyone else would be bored with it, too. Read More

March 20th, 2018

jwulff

Is the Younger Generation Waving Good-Bye to Facebook?

Does the saying “out with the old, in with the new” apply to Facebook? It is understood that technology is always changing, but does that mean that Facebook will lose an estimated 2 million users under the age of 24 in 2018? According to eMarketer, it does. Read More

March 9th, 2018

Kim Mickelsen

I’m All For Spring Forward

I may bemoan the fact I lose an hour of sleep this weekend, but two things make me ok with that. First it means Spring is almost here. It’s been a long, cold, awful Winter. And I’m OVER it. Secondly, more daylight hours after I leave work makes me feel less like I do nothing but work and sleep. Read More

March 7th, 2018

mmurray

Navigating Your Innovation Journey: It’s All In Your Head

Even innovation has a “secret sauce”.  In the ninth segment of his 10-part series on the innovation process, Dr. Michael Murray, describes the ingredients, which are greatly a matter of mind.

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“Innovation mindset” implies forward thinking, creativity, enthusiasm, courage, and taking risk. Read More

February 22nd, 2018

Laura Spaulding

Bozell Receives 26 Awards at the 2018 American Advertising Awards-Nebraska

Creative marketing firm Bozell won two judges citations, four gold and 20 silver awards at the 2018 American Advertising Awards-Nebraska banquet, which took place on Saturday, Feb. 17, at the Scottish Rite Masonic Center in Omaha.

Read More

February 15th, 2018

David Moore

Brand Threats

What’s wrong with your brand becoming synonymous with the category? If everybody is asking for your product by name, isn’t that good?

Yes, up to a point. When buyers can no longer discern your product from its competitors, however, you’ve become a commodity. And price becomes the motivator for purchase. You’ve lost the ability to command a premium price or secure a primary stocking position. Read More

February 13th, 2018

Rebecca Weber

Shopping for Social Snake Oil

“When you have a lot of followers but not a lot of engagement, it looks weird. Instead of a good first impression, you are starting the business relationship communicating that you can’t attract a real following, so you’ve bought fakes to boost your social status.” – Oliver Talamayan via Forbes  Read More