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June 12th, 2018

leah-lonowski

The Internet of Monkeys is B-a-n-a-n-a-s

The internet can create an illusion of interconnectedness. Similar interests (music, sports, pop culture, etc.) connect people. That’s not new news. These connections take a part in shaping our society by creating, merging and shifting subcultures. Since the introduction of the internet and social media, it has become much easier to zone in with those similar to us. Which is fine, to a degree, but it presents this new opportunity to shut out the rest. Read More

June 8th, 2018

aschieruer

So You’re New to Networking

Wondering how to transition from classes to a career? Making the jump can be tricky, so here are some networking strategies you can use to find your new life in advertising.

Go to events.

I found out about Bozell’s internship program at Meet the Pros. Read More

June 6th, 2018

Laura Spaulding

Introducing the 2018 Bozell Summer Interns

The 2018 Bozell summer interns have arrived and we couldn’t be more thrilled about this group!

Bozell’s Summer Internship Program has been around for more than 25 years. In fact, it was started by our current CEO, Kim Mickelsen, back in the 90s. She knew that if we wanted to hire the next generation of talent in advertising, we better help cultivate it, too.

Read More

June 1st, 2018

Laura Spaulding

Bozell Honored with Six Telly Awards

Bozell, a full-service advertising and public relations agency, has been selected a winner at the 39th Annual Telly Awards. Bozell received six total awards, including one gold, four silver and one bronze. Read More

May 31st, 2018

Kerrey Lubbe

With Love, From a Grammar Nerd

Fellow marketers. I write to you today with a request.

On a regular basis, I see and hear minor grammatical mistakes in advertisements everywhere. And while the general population may not notice them, they drive us grammar freaks crazy. So, in an effort to keep my people sane, and to make us all look smarter, here are three things that you can keep in mind when you’re writing your next ad. Read More

May 16th, 2018

David Moore

So You Want to Be a Copywriter?

Recently, an aspiring copywriter asked for some advice on his portfolio. This is what I told him:

Here’s a little feedback, with one caveat: ask five different creative directors for an opinion, and you’ll get five different answers. So take mine with a grain of salt.* Preferably, kosher salt; the rough, coarse kind. Read More

April 30th, 2018

Bozell Wins 14 Awards, including Best of Show, at the AMA Pinnacle Awards

Creative marketing communications firm Bozell received 14 industry awards at the 2018 American Marketing Association (AMA) Omaha Pinnacle Awards on Wednesday, including Best of Show. Fourteen awards was more than any other entering agency or company.  Read More

April 25th, 2018

David Moore

Brand Promise vs. Brand Experience

“You’re about to get Star Treatment”, it says as I’m getting on the plane.

Really?

Is this how you treat a star? First, you clearly let him know where he stands in the pecking order, and it’s not first.  It’s not Platinum, Gold or Silver Elite, either. And if this star wants a seat with extra legroom, well that’s $59.00.  Want to watch an inflight movie? That’s another $6.00. If you want something to eat, choose from the menu and have your credit card ready. Read More

April 17th, 2018

bozell

Innovation Begins Here

It seems perfect that just as we wrapped up the 10-post series on innovation, authored by Innovation Coach, founder of LeveL5 Coach and guest-blogger, Dr. Michael Murray, that Harvard Business Review released the article What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation. Read More

April 11th, 2018

mmurray

Navigating Your Innovation Journey, On Purpose

Over a ten-month period, innovation expert and guest blogger, Dr. Michael Murray has stepped us through the innovation process.

Through monthly posts, Dr. Murray has defined “innovation” and identified “innovators”.  He’s led us through the creative, the practical, the management and even the emotional aspects of innovation. Read More