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August 13th, 2018

aschieruer

To the Next Interns

Dear New Interns,

Bozell is full of incredibly talented people who know their stuff, and you get to work alongside them. We know you’re going to do great work and learn a ton, so let’s get you up to speed fast. Here are some things we, the interns of yesteryear, have discovered. Read More

August 8th, 2018

David Moore

Ron Anderson, 1936-2018

Ron Anderson, 1936-2018.

 

Most of you won’t know the name, but you should. Ron Anderson was one of the humble, unsung greats in the ad business, and he played a vital role in not only the success of Bozell, but in fostering a second creative revolution in advertising.

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August 2nd, 2018

Robin Donovan

Why is Amazon the 300 lb. Gorilla that Google and Facebook Should Fear?

The answer is fairly simple. The Amazon environment is closer to product purchase than either Google or Facebook, and this proximity provides them more access to a variety of revenue streams. Apparently this phenomenon is causing Zuckerberg and Pinchai to reach for the Just for Men. Read More

July 25th, 2018

Danny Wikowsky

Small Talk = Big Value

There are so many factors that can come into play for an agency to be successful with their clients. Things like well-thought-out plans that exceed expectations, proper budget management and developing programs that have a high ROI are a few that come to mind. A very underrated and sometimes forgotten aspect of business is the importance of small talk. Read More

July 19th, 2018

Kerrey Lubbe

Preparing You for The Agency World

Whether you’ve just entered the advertising game or you’re hoping/planning on it, here are a few pieces of advice I personally think you should know before you commit your entire career.

You need to be resilient.

Man, oh man, is this industry a rollercoaster of amazing, kick-ass highs and gut-punching, hand-me-the-bottle lows. Read More

July 11th, 2018

Jenna Kruntorad

To Gen Z and Beyond

“You’re such a Millennial.”

It’s a phrase that can have a slew of conotations and can often be heard echoed throughout office spaces, coffee shops and public spaces alike.

But now, you’ll be hearing “You’re such a Gen Z,” and as a member of Gen Z, I suggest you don’t take it lightly. Why you ask? Because by 2020 the working Gen Z population will reach 2.56 billion and we’re here to make an impact. Read More

July 2nd, 2018

Rebecca Weber

The Hot, Heavy and Here-to-Stay Social Media Call-Out Culture

With great power comes great responsibility.” – Uncle Ben, Spiderman

Thanks to the internet, a seemingly never-ending social unrest, and our ability to make a global impact with just a few keystrokes, consumer power is at its height.

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June 29th, 2018

Bailey Williams

Keeping a Healthy Perspective as a Creatively Inclined Perfectionist

I’ve been a perfectionist from day one. In fact, during a routine high school physical, my family doctor said, “Not only do you prefer to have all your ducks in a row, but all feathers have to be laying the same way.”

Nailed it. Read More

June 25th, 2018

Robin Donovan

Snickers: Don’t Push It.

This Snickers campaign does grab attention, but let’s not push it. The first several iterations brought a universally known point to the fore: people get crabby when they’re hungry. We all know it and the TV spots did their job. They highlighted the fact in a most amusing way – by portraying the hungry person as a celebrity known for their crankiness, until they take a bite of their Snickers bar. Now they’re extending the campaign. Read More

June 12th, 2018

leah-lonowski

The Internet of Monkeys is B-a-n-a-n-a-s

The internet can create an illusion of interconnectedness. Similar interests (music, sports, pop culture, etc.) connect people. That’s not new news. These connections take a part in shaping our society by creating, merging and shifting subcultures. Since the introduction of the internet and social media, it has become much easier to zone in with those similar to us. Which is fine, to a degree, but it presents this new opportunity to shut out the rest. Read More