Creating True and Lasting Value
Successful businesses know that brand loyalty and advocacy are dependent on a strong connection between what is “marketed” and the actual experiences of customers, end-users and even employees. They recognize that “marketing” begins long before an ad campaign, website or sales piece is created – it is integrated into every aspect of the business.
To create true and lasting value, you have to understand the “big picture” – the strategic direction, marketplace, consumer, employees and other constituencies, business model, sales process, customer touch points, quality standards and variance, pricing and delivery systems.
At Bozell, we don’t undertake a project until we understand how the outcome will affect the big picture. We live by this top-down approach. Study. Dig. Ask. Investigate. Observe. Examine. Collaborate. Facilitate. Challenge. Analyze. Test. Think.
Great brands and great ideas come from a rock-solid strategy born from hours of research, planning, expertise and insight.
The strategy may be tight. The creative may be golden. But your message needs to reach the right audience. And at the right time.