Connecting Your Brand to Consumers
Simply put, our job is to help you meet or exceed your business objectives. Whether you’re looking for more foot traffic in your store, or to drive higher awareness and brand recall, or to increase online sales or social engagement, the overarching challenge still remains the same: How do you get your message in front of your current and potential customers? That’s where our connections and media-buying know-how come in.
What Makes Our Media Approach Better?
How people gather their daily content is extremely fragmented, which leads to a variety of placement opportunities for you. If your consumer listens to podcasts in the morning, snacks on social throughout the day and watches Connected TV at night, then that’s where your message needs to be. At Bozell, we center our recommendations on the consumer. And while some agencies specialize in search or digital or out-of-home, we specialize in omni-channel marketing. That means we tailor each message to the specific channel and create a holistic campaign that mirrors your customers’ habits, incorporating paid media, earned media, owned media and shared media. It also means you get:
- Expert Perspective
We’re aware of more opportunities, because we’ve placed more. We know what kinds of partnerships are available to you and we’re skilled in helping you find the right media to meet your target market.
- A More Efficient Way
We’ve been refining our negotiating skills for years now. We have a knack for turning one dollar into two and two into four. And because we buy media for a number of clients, we’re able to negotiate better prices and create the most efficient buy possible.
- Better Return on Ad Spend (ROAS)
More than a media agency, we are a full-service advertising firm. We communicate across all departments – Public Relations, Social, Creative, Digital – to create an omni-channel marketing campaign that generates serious results.