tag: naming

Community 360


Community 360

June 2nd, 2014

The inside scoop on Toilet Paper

A year or so ago I was asked – through my blog on menopause – to participate in helping to “name” a new product offering by Kimberly-Clark. They wanted a cute/clever name for the pairing of toilet paper and wipes for women 50+. I was aghast!
What were they thinking? More to the point, what were they implying? That women 50+ leak waste? Read More

June 23rd, 2010

Laura Spaulding

Collaborative Publishing

In the publishing world, there are two main ways to get a book published: self publishing and traditional publishing. Self publishing is when the author fronts all the costs and has to market the book to sell it, but in the end – they reap all the profits. Traditional publishing is when an author pays an agent to shop their manuscripts to publishers. When, and if, they get published – the author may earn up to 15 percent of profits. Read More