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tag: Strategy & Planning

April 3rd, 2012

srowe

Should Advertising Agencies Act More Like Technology Startups? (SXSW Recap)

In the final recap video for the 2012 SXSW, the Scott’s discuss if advertising agencies should begin to act more like technology startup companies. There are many digital agencies who are weighing whether or not to jump into creating their own products or to remain in the same business model of waiting for their clients to assign projects. The Scott’s go over both the positive aspects and challenges that this could bring an advertising agency. Read More

December 4th, 2008

Kim Mickelsen

To Roll or Not to Roll


A major building products manufacturer faced a tricky question: Which product form and which packaging of that form should be sold in home centers when the product is sold to two very different groups: Do-It-Yourselfers and professional installers?
Understanding their preferences would drive manufacturing plant usage and capacity issues, as well as marketing and promotions. We developed and conducted a nationwide online study consisting of consumers and pros. Respondents were encouraged to participate through a sweepstakes offering home center gift cards as prizes. Read More