tag: search

April 17th, 2012


Episode 1: Instagram Acquisition & New Amazon Search Offering

In the first episode of our marketing show, Eternal Beta, Scott Rowe and Scott Bishop discuss the recent sale of Instagram to Facebook and what that can possibly mean for marketers.  Scott Rowe also dives into the new Amazon search product. Some say Amazon is going after Google, but Scott provides his evaluation of what Amazon is really up to. Read More

December 8th, 2010


Are You In The Know? Display Spending Begins to Catch Up with Search

Growth in spending on online display ads will outstrip that for paid search through 2014, eMarketer forecasts, though search will continue to take the greater share of dollars.
In 2010, both search and display will see increases greater than the rise in total US online ad spending, estimated by eMarketer at 13.9%. But between 2011 and 2014, eMarketer projects online display spending will grow faster than overall online spending, while search spending will lag slightly behind. Read More

December 10th, 2008


Google Begins Adding Magazines to Search Results

Google just announced they are now returning search results that include magazine content within Google Book Search. They have indexed millions of magazines from various publishers and are going to continue to add more. Eventually, we’ll see magazine search results blended with regular organic search results – which means even more information instantly available via a simple search query.