Latest

Podcast

May 4th, 2021

bozell

Episode 14: Exploring Everything from The Creative Process to Search Engine Optimization

Being a copywriter back in the Mad Men era was a lot different than it is today. Responsibilities now include anything from social content creation to guerrilla marketing to SEO. Join us in this episode of Marketing Then & Now as our senior copywriter, Kerrey Lubbe, explains the modern-day copywriter. She’ll talk us through brainstorming, how she stayed creative during the pandemic and, of course, the complex process of creating and implementing keywords and phrases that can help your website outperform your competitors.

Read More

March 30th, 2021

bozell

Episode 13: Know the Difference Between Consumer Insights and Research Findings

When people think of “market research,” most associate it with the quantitative type, which deals with numbers, graphs, surveys and statistics. While those methods are great for identifying or validating “the what,” qualitative research is better for explaining “the why.” And according to Keith Navratil, founder of needledrop, “Everyone needs the why.” From self-described “failed copywriter” to highly acclaimed market research consultant, Keith is the quintessential qual research guru, and we’ve partnered with him on many client projects. Join us for this episode of Marketing Then & Now as he discusses the difference between findings and insights, small data versus big data, and why data collection is meaningless without the proper context and wisdom to explain it. You definitely don’t want to miss out on this episode. Why? … Exactly. 

Read More

February 24th, 2021

bozell

Episode 12: Getting the Most Out of Your Social Media Accounts in 2021

You might think you know social, but we guarantee you’ll learn something new from our guest on this episode of Marketing Then & Now. Bozell’s very own social media specialist, Christie Do, shares some insights on how to get the most out of your social platforms. She discusses the importance of setting goals and staying true to your brand values – especially during the cancel-culture era. And she also introduces us to 360 Listening—a service that Bozell provides that combines search listening, news listening and social listening—all so you can better understand what your customers actually want and need. So tune in and take notes. 

Read More

January 26th, 2021

bozell

Episode 11: Being a Woman in Advertising – The Good, The Bad & The Interesting

Being a successful woman in business is no easy task. And in this episode of Marketing Then & Now, Bozell President Robin Donovan is sharing all the struggles and successes she faced along the way – from “sexual tensions” while working in media buying during the Mad Men era in New York City to moving to the Midwest and becoming co-owner of a completely women-owned agency. Join us as Robin offers stories and advice to the many eager women who are looking to pave their way in this industry and get a seat at the table.

Read More

December 29th, 2020

Episode 10: Leveraging Software to Improve B2B Marketing & Sales

If you own or work for a B2B company, you’ve most likely experienced some difficulty acquiring new clients and/or cross-selling your current client base. With the absence of trade shows and in-person meetups, reaching your target audience has become more and more complicated. Luckily, in this episode of Marketing Then & Now, we invited our first outside guest, Joey Knecht. Joey is CEO and managing director of Proteus—a sales enablement platform that helps complex B2B sales teams engage with buyers and stakeholders—and we’ve worked with him to take our clients’ B2B strategies to the next level. Not only does Joey understand the difficulties B2B companies are facing, he knows how to successfully navigate through this changing world of B2B sales. So tune in, listen up, and enjoy all the knowledge Joey has to give.

Read More

December 2nd, 2020

bozell

Episode 9: Add Some Animation to Your Advertising

Animation opens up the possibilities for marketers in terms of promoting a product, explaining a service or even just engaging a consumer. And in this episode of Marketing Then & Now, on-staff animator, Kyle Theobald, explains just how powerful and versatile animation can be. From GIFs to white-board animation to 3D, it allows you to send a shoe to the moon, bring a 2D square to life, or simply give the world a video comprised entirely of “rear ends just tootin’ on things.” … Yes, Kyle created a very famous fart video called Final Fart, which has been viewed nearly 50M times across a multitude of platforms. So join us as we talk to him about how his video gained traction and how the many different types of animation can help you along your marketing journey. 

Read More

October 28th, 2020

bozell

Episode 8: Adjusting Your Marketing for The New Consumer

After nearly seven months in a pandemic, consumer behaviors have definitely changed. And in this episode of Marketing Then & Now, Lauren Hartung talks to us about what that means for marketers. She discusses the importance of shifting from reactionary mode to planning mode and how using your marketing dollars to better understand your customer is more important now than ever before. Join us for some great insights into what you can and should be doing in order to stay relevant in the eyes of the new consumer.  

Read More

September 30th, 2020

bozell

Episode 7: Harnessing the Power of Branding

From Napoleon’s sideways hat to Nike’s “Don’t Do It” campaign, this episode of Marketing Then & Now takes a deep dive into the vast world of branding. Join us as Creative Director Tim Young shares a quick lesson on the importance of a brand’s logo, as well as some valuable insights on how to best approach branding and how to let it be your north star during these rocky and emotional times. He even dishes on some of his favorite campaigns of all time, so listen in to find out which ones he considers to be the most memorable and impactful.  

Read More

August 26th, 2020

bozell

Episode 6: Why a Customer-centric Marketing Strategy Works Best

Creating a solid marketing strategy is no easy feat. But as someone who has led successful marketing campaigns for a number of well-known clients (like Warner Brothers and TD Ameritrade), Jackie Miller, Bozell’s CMO, shares some helpful insights in this month’s episode of Marketing Then & Now. From putting the client at the center of your planning to redefining the word “stakeholder,” Jackie offers insightful thought-starters on how to better understand your audience and put together a marketing strategy that is as efficient as it is effective. Take a listen. And prepare to learn. 

Read More

July 28th, 2020

bozell

Episode 5: Social Media and PR Insights for the COVID-era

All it takes is a pandemic to identify which companies have smart, nimble PR and social teams in place. As Kelsey Pritchard, Head of PR and Social, explains in this month’s episode, it’s imperative for brands to balance preparation with flexibility. Because, while it’s important to have a plan and communication objectives in place, it’s equally as important to be ready and willing to react to current events and conversations happening in the world around you. Especially now. So tune in as she shares tips, insights and examples of dos and don’ts, as well as some of the most memorable PR blunders throughout history. 

Read More