Influencer marketing has exploded, evolving from celebrity product placements to a diverse network of subject matter experts with loyal followings. But what’s the key to influencer partnerships that resonate with target audiences and result in authentic content? In part one of our four-part series, host Jim Minge and Bozell’s Chief Marketing Officer Jackie Miller discuss how influencer marketing has changed over the years, outline the differences between micro- and macro-influencers, and dive into how your brand can identify the right influencer to reach your audience.

Precise, relevant marketing is the holy grail of advertising. Marketers use a treasure trove of information to accomplish this task, like demographics, audience behavior, preferences, and more. Today, companies like Siprocal, Inc. are on the forefront of intelligent audience engagement, utilizing AI to deliver outstanding results for their clients with responsive, data-informed, cross-device ad targeting. Join us as we chat with Siprocal’s Chief Operating Officer and Chief of Staff Tracy Malingo, on the ways this technology is helping marketers create advertising that resonates with audiences, the importance of ethics and data transparency, and why NASCAR is the perfect example of how brands can leverage past performance, real-time data and AI to drive winning results.

Uncle Ben was right. With great power, comes great responsibility; especially when it comes to using artificial intelligence (AI) tools to help with your marketing strategy. In part three of Marketing Then & Now’s series on AI, Andy Spaulding, Director of Operations and Finance at Bozell, identifies misconceptions about AI’s capabilities, discusses how these tools will evolve in the coming years, and even offers up advice for marketers who want to get started with ChatGPT. Listen now to find out how you can start using this new technology to enhance your marketing efforts.

In part two of our series on artificial intelligence, Creative Director John Vogel talks about the ethics of creating content with AI. For example, should you tell a client when you’ve used AI to create something? Do you need to give ChatGPT a byline? And should creative directors worry about being replaced by AI? In our latest episode of Marketing Then & Now, John explores the murky ethics of AI-generated copy and imagery, discusses why we’re still in the “dial-up phase” of AI, and outlines how your business can utilize AI assistance (the right way) to create engaging marketing campaigns.

With technologies like predictive analysis, natural language processing, machine learning, and chatbots, the future promised to us by The Jetsons doesn’t seem all that farfetched anymore. But what are the limitations of using AI tools to supercharge your business’ marketing efforts? And what can they excel at? In part one of this new series, Bozell’s Chief Marketing Officer Jackie Miller highlights the shortcomings of this new tech, as well as how marketers can use it to create campaigns that meet your audience at the right time, the right place, and with the right messaging (without freaking them out).

“Holy stats, Batman!” That’s what you’ll be saying after you listen to this episode of Marketing Then & Now, featuring our social media and PR strategist, Hannah Rotchafer. Not only will Hannah share with you some insights on the current audiences of each social platform, but she’ll also shed light on the different types of marketing and messaging that are best served on each one. And it doesn’t stop there. She’ll also answer questions like how often and when you should post, how to make the posting process more efficient, and even how to proactively create a crisis plan. No marketer or business owner should miss this episode.

Art direction can be a powerful thing when done well, proven true in this episode of Marketing Then and Now. Senior art director Heather McCain talks to us about her overarching creative philosophy, how the world of art direction has evolved over the years, and what her experience has been as a marketing expert on the board of the Refugee Empowerment Center – including her efforts in rebranding the nonprofit and then spearheaded a candle-selling campaign that brought in a regular monthly income for the nonprofit and offered a way for female refugees to make an income, gain on-the-job experience and learn English. 

You’ll definitely believe in the power of the written word after listening to this month’s episode of Marketing Then & Now. Inspired by the advertising bible, Hey, Whipple, Squeeze This, associate creative director (and previous senior copywriter) John Vogel shares his philosophy and personal approach to copywriting. He discusses how it has changed over the years, including his take on the wonderful world of AI – like Jasper.ai, an AI copywriting tool. Packed full of dad jokes and clever puns (ones that won’t make your eyes roll), you won’t want to miss this insightful and delightful episode. 

In this episode of Marketing Then & Now, we take a detour from bottom lines and ROIs to focus on doing good. Our guest this episode is Laura Spaulding, Bozell’s director of corporate communications, who talks about our 100 years of “paying rent for the space we occupy on this earth”—a credo our founder Morris Jacobs embodied decade after decade. Listen and be inspired as Laura shares examples of how Bozell and its employees have made a lasting impact – from our work with Boys Town in the 1930s to our Free Ad Day celebrating our 95th anniversary to our current work with Make-A-Wish Nebraska – proving that, when businesses give back, it betters the community, your employees and society as a whole. 

There are plenty of small business owners who know the pain of shutting down a brick and mortar due to high costs. But, if you’re Sarah Spitsen, founder and chief candle lady at Feya Co., you start a new company the very next day with a newfound mission: to do business “the right way.” In this episode of Marketing Then & Now, our special guest Sarah shares her journey from defeat to success. She talks us through how putting quality products over profit and letting your mission guide everything you do can create a loyal community of customers and lead to a prosperous brand. (And she even shares her story about how she got invited to promote her candles at The Oscars, which you won’t want to miss.)