tag: Super Bowl

January 30th, 2017


Dispatch from Middle America: Why your Super Bowl ad will be a waste of money.

Marketers of America, I already know your Super Bowl ads are probably going to be a waste of money. Here’s why: The same know-it-alls who misread the American zeitgeist are the ones who are making your Super Bowl ad. Read More

September 16th, 2010


Is $3 Million Worth It for the Super Bowl?

Fox has reportedly sold 90% of its ad spots for the upcoming Super Bowl, which will be played in Texas on Feb. 6.
Experts are projecting that prices are running at about $3 million for a :30 spot.
Strong NFL Season So Far
If early ratings are any indication of things to come, the Super Bowl has a chance of once again seeing record viewers. Last Thursday’s season opener was the best-ever kickoff for the NFL, Read More

February 9th, 2010


A new record for the history books!

Take this bit of trivia knowledge down all you aspiring game show contestants out there.
This past Sunday, Super Bowl XLIV managed to break all records and surpass M*A*S*H* as the most watched television show in history.  Viewership for the Super Bowl came in at 106.5 million, up from 98.7 million viewers last year.  The series finale of  M*A*S*H* previously held this title since 1983 bringing in 105.97 million viewers.
Sunday’s Super Bowl also had the most ad time in history. Read More

February 4th, 2010


Super Bowl XLIV Advertising Sneak Peek

Super Bowl XLIV will be only broadcast digitally – a first.  CBS has reached its goal of selling out the commercial inventory.  Advertisers caught a break this year and paid $2.5 million to $2.8 million per commercial for one 30-second in-game spot compared to a year ago, when NBC sold 30-second spots for around $3 million each.
This year’s ad roster includes Hyundai, Audi, Honda Motor, Chrysler’s Dodge, E-Trade, Go Daddy, Dr Pepper, Coca-Cola, Cars.com, CareerBuilder, Read More