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tag: yahoo

June 24th, 2010

bozell

Are You in the Know? Embrace Digital.

Embrace digital not as a competitor to traditional services, but as a complement.
Digital services continue to be the primary growth engine, but traditional revenue streams are expected to remain significantly larger throughout the forecast period.  Digital spending in the US is expected to account for 26% of all E&M spending in 2014, up from 19% in 2009.  
Overall US advertising is expected to increase at a 2.6 % CAGR from $159 billion in 2009 to $180 billion in 2014.   Read More

May 13th, 2010

bozell

Site Retargeting. Should I Be Doing This?

On average 98% of the visitors who browse your site will leave without converting – whether that conversion is an action as simple as joining an e-mail list or as complicated as buying a product.
How Does Retargeting Work?
Retargeting works by anonymously observing consumers’ behaviors while they are visiting your website. Targeted messages are delivered to those consumers after they leave– based on whether or not they completed a desired action. While behavioral marketing in general uses online actions to identify, Read More

September 2nd, 2009

bwetjen

Where can I email you?

I’m venturing a little off-genre today. This might fall into the tips/advice area of commentary but I think it’s important because of the impact that something as simple as email has on our lives. It’s time to address something: You have too many email addresses. Well, you most likely do. Just about everyone I know has at least two that they view as interchangeable. Usually many more depending on how long they’ve been using email, how many jobs they’ve had, and how much they pay attention. Time to suggest ways to simplify.