tag: re-branding

December 4th, 2008


YWCA Rebranding

The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support.
By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women.
We developed online and printed toolkits of marketing materials for use by more than 300 local associations, including print ads, radio spots, posters, collateral and more. Read More

December 3rd, 2008


Words Make Things Better

The Literacy Center works to raise literacy rates among adults. For more than 35 years, the organization has provided one-on-one instruction using volunteer tutors.
From rethinking the entire brand to redesigning the logo, the 2007 Bozell Intern team dove deep into what it takes to complete a successful campaign for the Literacy Center of the Midlands.
The intern team was given the task of re-branding the organization then executing the new brand across all sorts of mix-media advertising — from radio and billboards, Read More