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tag: Advertising

May 11th, 2016

A Win for Simplicity – Instagram’s New Look

Instagram has become known as a collection of colorful images and videos published with varying hues. Their updated logo and app now match this vivid community. 
As detailed in Instagram’s blog post on Wednesday, “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.”  Read More

July 26th, 2015

The Heartbeat of Innovation –

Do you feel that pulse?!
It may be the bias of my passion for the marketing and advertising business that drives me to enthuse about the innovation – or at least the potential to innovate – that is at the heart of it.
 
New product development, restaging a dated product, generating brilliant and breakthrough creative, discovering new markets, and so many more opportunities to innovate: the possibility for building something truly novel is a rush, Read More

April 20th, 2015

Perception vs. Reality – Makes All The Difference

In the business of communicating, perception vs. reality is a daunting concept. Sometimes we strive to make perception and reality align, and sometimes that alignment is not optimal. Regardless of which works best, we are fully aware that our ability to control perception is a lot like catching the wind. At best we can influence in an impactful way.
We talk about perception vs. reality a lot. I’m sure there are folks that think: is it really that big of a deal? Read More

June 2nd, 2014

The inside scoop on Toilet Paper

A year or so ago I was asked – through my blog on menopause – to participate in helping to “name” a new product offering by Kimberly-Clark. They wanted a cute/clever name for the pairing of toilet paper and wipes for women 50+. I was aghast!
What were they thinking? More to the point, what were they implying? That women 50+ leak waste? Read More

April 2nd, 2014

From Bad to Worse

We’ve all seen bad advertising. Really bad advertising. It’s pretty much everywhere, right? But today I was stopped dead in my online tracks. My jaw dropped. It was so horrific I thought for sure Omaha.com had been hacked by some prankster.
But alas, it’s real. LowerMyBills is known for some crappy ads, but this takes the cake. They actually paid someone to create this abomination. What’s worse, some hack used flash to create it. Wonder if they proudly display it in their portfolio? Read More

May 27th, 2012

To Pitch or Not to Pitch

Bozell’s behind the scenes of AMC’s The Pitch.
The Pitch is AMC’s new original docu-series where two advertising agencies go head-to-head to compete for a piece of real business. Of the 26,000 agencies in the world, Bozell was one of 15 agencies chosen to participate.
Bozell’s main concern with doing the show was that the agency would not be portrayed accurately. Without control of the final edit, there were no guarantees. But Studio Lambert, Read More

June 24th, 2010

bozell

Are You in the Know? Embrace Digital.

Embrace digital not as a competitor to traditional services, but as a complement.
Digital services continue to be the primary growth engine, but traditional revenue streams are expected to remain significantly larger throughout the forecast period.  Digital spending in the US is expected to account for 26% of all E&M spending in 2014, up from 19% in 2009.  
Overall US advertising is expected to increase at a 2.6 % CAGR from $159 billion in 2009 to $180 billion in 2014.   Read More

June 14th, 2010

bozell

Faking It

Thomas Salme was a maintenance engineer who decided to be a pilot. He didn’t go to flight school, however. He simply printed out a flying permit on 8.5 x 11 computer paper at his home, then trained for a few hours in a flight simulator, got into a Boeing 737 and started to fly. For 13 years, he flew thousands of passengers without incident. A couple of months ago, he was finally arrested. Read More

May 10th, 2010

bozell

Simplicity, Sincerity and Other Lessons from Mother’s Day

I called my mom yesterday. She lives 800 miles away, so Sunday brunch was out of the question. But that’s okay. A nice telephone conversation is the hallmark of our relationship. And yesterday’s call proved to be just what she needed.
She’s had a rough go of it lately. For a few decades, she worked really hard to become the best in her chosen career. She earned a few advanced degrees. She garnered professional accolades. And that’s when it hit her: she was in the wrong job all along. Read More

October 3rd, 2009

bozell

Goodbye, Television. Hello, Opportunity.

I don’t watch television. At all. This is not a moralistic tale of voluntary cultural deprivation to better myself as an individual. I watch plenty of TV. I just don’t watch television. I watch everything I’m interested in on my laptop, on my couch, on my schedule.
Until today, there was only one time this wasn’t the case: Saturdays. You see, I’m a transplant from the South. While the rest of the state is working itself into a frenzy over the Cornhuskers, Read More