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November 19th, 2021

Laura Spaulding

100 Years of Embracing Change

By almost all accounts, 2020 was a devastating year for the ad industry. According to Forrester, ad agencies lost nearly 50,000 jobs globally – that’s more than double what was lost in the 2008 recession. (Source) And while the industry is still working to come out the other side and find “the new normal,” one thing is certain – we must adapt or we die.

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November 17th, 2021

Kelsey Pritchard

Robin Donovan Receives Enterprising Women of the Year Award

President and co-owner of Bozell Robin Donovan today was awarded the 2021 Enterprising Women of the Year Award in Clearwater Beach, Florida. Donovan is one of just two entrepreneurs from Omaha to earn this year’s award that recognizes women business owners in the U.S. and globally.

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November 10th, 2021

bozell

Rebranding Facebook: Everyone has an Opinion

Image Credit: Facebook.com

Rebranding a giant like Facebook is an impossible task – a no-win situation that will be examined by everyone. So that’s just what we did. Three Bozellers share their takes on Facebook turned Meta.

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November 5th, 2021

Robin Donovan

20 Years of Owning a Business

As of November 1, 2021, I have been a business owner for 20 years. That is not something I ever expected to be able to say. I started my career as a secondary English teacher with no thought of ever owning any kind of business. Eventually, I found myself in an entry-level position in an iconic Connecticut ad agency with a legendary owner. Watching this man work his magic on clients, prospects and staffers alike, it would never have dawned on me that I, too, could command the respect and awe, and yes, there was a measure of mockery, that the great invariably draw.

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November 4th, 2021

bozell

Episode 19: Revealed – The Secrets to Successful Storytelling

Creating content has been a topic of discussion in marketing for years now but how exactly has it changed over time? Why is storytelling still so important? How do you draw in a consumer and get them to continue reading? How do you measure success? On this episode of Marketing Then & Now, all of these questions (and more) are answered by our resident podcast interviewer and manager of content, Jim Minge. We’ve flipped the script and put him in the hot seat this time around in order to truly get to the bottom of content in today’s market. Tune in as he defines and explains what content is, why it’s more important than ever before, and how he gets to the big ideas that lead to engaging content people love to consume. 

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October 29th, 2021

Kelsey Pritchard

Remembering Alyshia Samuelson, A True Bozeller Through and Through

Many people have worked for Bozell in our 100-year history. As we’ve gone from being an agency of two newspapermen to a national and global name and then back to being independent, many great marketers of the past and present have Bozell somewhere on their resume.

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October 6th, 2021

bozell

Episode 18: How to Effectively Navigate Today’s Digital Media Landscape

With the state of the third-party cookie changing drastically, marketers can’t ignore the inevitable shift in the digital media landscape. On this episode of Marketing Then & Now, we sit down with Rod Coleman, Bozell’s head of paid media, as he talks us through those changes – specifically with Facebook, Google and YouTube. He explains how businesses can still benefit from advertising on these platforms, and he shares effective media tactics and targeting strategies that will help you hit your primary KPIs. And bonus: Rod gives his prediction on the next big thing that’s coming down the media pipeline. So you won’t want to miss this episode. 

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September 9th, 2021

Kelsey Pritchard

Should Your Brand Post on 9/11?

The Dos and Don’ts of Social Media for September 11th

The anniversary of 9/11 is weighing particularly heavy this year with the recent upheaval in Afghanistan and continued disheartening COVID developments. Whether you’re a Gen Z who was born after the Twin Tower attacks or a seasoned business owner who can recount where you were that day, you might be asking: “Should we post?”

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September 2nd, 2021

bozell

Episode 17: 60-year-old Secrets to a Successful National Brand Awareness Campaign

With 100 years under our belt, Bozell has seen the advertising landscape change drastically. But throughout the decades, we managed to create one successful campaign after another. How? In this unique episode of Marketing Then & Now, you’ll hear a live podcast where we asked Kim Mickelsen, co-owner and CEO, and Dan Cooper, creative director, to share their experiences regarding two national brand awareness campaigns with which Bozell was involved. The first: Mutual of Omaha’s Wild Kingdom in the 1960s. The second: 529 College Savings Plans in the 2020s. Even though these campaigns were created six decades apart, Kim and Dan get to the bottom of what they have in common and why they were both so successful. 

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July 23rd, 2021

Kelsey Pritchard

How To Write A Press Release Worth Reading (And Why They’re Still Worth Writing)

So you want to write a press release. Or maybe you don’t, but your boss thinks it’s a good idea. No matter. Whether you’re announcing a new hire, sharing the news of a donation, or weighing in on an industry-related development, you’ve come to the right place.

Here’s all you need to know (and probably more than you wanted to know) about press releases.

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