Latest

January 15th, 2020

Kayla Eggenberg

Using Social Media Strategically: Insights from Sprout Social’s Agency Partner Summit

Using social media in a linear way is a thing of the past. Brands, small and large, are using social not only to engage with and speak directly to their target consumers, but also to learn about their audiences’preferences, integrate campaigns, inform creative strategies, and test-and-learn with new products and features.

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January 9th, 2020

Heather McCain

THAT Peloton Ad

You’ve all seen it by now. The Peloton ad with the lady who looks trapped in an exercise bike nightmare. She gets a Peloton bike for Christmas and is quickly held hostage by early morning spin rides. Throughout the commercial she speaks into the camera, documenting every workout in what seems like a not-so-secret plea for help. The commercial ends as she and her husband sit on the couch admiring her video diary of workouts.

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January 2nd, 2020

Kerrey Lubbe

Words Grandma Will Understand

From the very beginning of my copywriting career, I have followed one simple rule of thumb …

Creativity comes second to effective communication.

Because of this, my preferred approach to writing is simple, clean and conversational. Basically, I like to write how people talk. It’s a faster read and much more relatable. Read More

November 15th, 2019

mganley

Likes Are Like SO Overrated. Or Are They?

Social media platforms are making efforts to become more socially responsible, but at what cost? For now, the answer is uncertain.

The social media realm has been buzzing this week following the announcement that Instagram will begin hiding Like counts in the U.S., a continuation of a test that started rolling out to other countries last May. This test was then broadened to a global scale yesterday, through a post on Instagram’s Twitter account.

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November 13th, 2019

Robin Donovan

Why Does Allstate’s Mayhem Campaign Have Such Longevity?

Insurance has typically been an avoidance category. We never want to think of bad things that could potentially happen to us and we don’t want to hear or read boring clause after clause of legal mumbo jumbo. So, we shut it out.

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October 16th, 2019

John Melingagio

Don’t Hack Off an Older Guy with Money in his Pocket

I’m not rich, but I have disposable income. I drive a 300-horsepower sport sedan with an 80-gig touch-screen control system. I have a smartphone, smart TV, 35mm SLR digital camera and three computers, and I know how to use them. I wear Oakley glasses, own two high-end bicycles, volunteer in my community and vote independently.

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September 25th, 2019

Kerrey Lubbe

Back to School. Back to Normal?

In a sea of back-to-school promotions, with kids dancing and over the moon to get new clothes and school supplies, there’s one spot that didn’t particularly stand out.

Until about 15 seconds in.

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September 5th, 2019

credinger

Getting Far with Meet The Pros

Meet the Pros is a 57-year-old advertising conference for college students and is presented by the American Advertising Federation Omaha (AAF Omaha). This year, our summer intern team, including yours truly (I’m the one in pink ^), was tasked with creating a theme, look, social media plan and website for the 2020 conference. Read More

August 23rd, 2019

kjohnson

But was it enough, Sephora?

It’s a Saturday afternoon and you decide to spend your hard-earned money the best possible way you can – shopping, of course.

As you’re picking out your favorite items, security stops you. You aren’t doing anything wrong. Why are you the only one security stopped? Turns out, a Sephora employee called security. But why you? Read More

August 20th, 2019

Heather McCain

Beyond #WomenInSports

Photo © Yahoo! Sports

Sports have been a part of my entire life. I’m fairly certain I was shooting hoops before I could walk. I often played a pickup game of Wiffle Ball every day after school with neighborhood friends. I carried that love of sports and transformed it into running as an adult.

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