Trends and Insights for Digital, PR, Social and More - Bozell

April 6th, 2021

Mike Gilloon

Emptying the (Third-party) Cookie Jar

Google and several of its fellow Internet conglomerates announced recently that third-party cookies are going away. Privacy advocates cheered. Ad sales reps fretted. But most people were left confused.

What the heck is a cookie? And why should I care if they’re going away?

Cookies are little pieces of data left behind when you visit a website. For those of you with kids, think of your fourth grader hanging out in the living room all day with a box of Oreos. You’d be able to tell exactly where he was by the crumbs left behind.

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March 30th, 2021

bozell

Episode 13: Know the Difference Between Consumer Insights and Research Findings

When people think of “market research,” most associate it with the quantitative type, which deals with numbers, graphs, surveys and statistics. While those methods are great for identifying or validating “the what,” qualitative research is better for explaining “the why.” And according to Keith Navratil, founder of needledrop, “Everyone needs the why.” From self-described “failed copywriter” to highly acclaimed market research consultant, Keith is the quintessential qual research guru, and we’ve partnered with him on many client projects. Join us for this episode of Marketing Then & Now as he discusses the difference between findings and insights, small data versus big data, and why data collection is meaningless without the proper context and wisdom to explain it. You definitely don’t want to miss out on this episode. Why? … Exactly. 

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March 18th, 2021

ktheobald

Advertising in the Virtual

The Virtual Reality

VR, or Virtual Reality, has come a long way in our notably brief relationship with it over the last few decades. In its infancy, this technology may have rested on your brow as the humble, plastic artifact known as the ‘Viewmaster’, and even that is leagues beyond where it started. Printed film has made way for high-resolution LED screens resting but an inch from our eyes. Only recently has this sophisticated technology entered the hands of consumers, with some product lines entering their second iterations at increasingly more affordable prices.

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March 8th, 2021

Kelsey Pritchard

Bozell Grows Energy Portfolio With OPPD Agency Of Record Win

OMAHA, Neb. – Following a competitive bid process, Omaha Public Power District has named Bozell its agency of record. The three-year partnership between the public utility and Omaha’s longest existing marketing agency will involve work with OPPD’s product marketing team.

Bozell will be responsible for managing all areas of product marketing efforts, including strategy, creative, digital, media planning and buying, and earned media. The projects will include marketing to residential and business audiences.

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March 3rd, 2021

lhartung

Three Ways to Optimize Your Brand’s Presence on Amazon

We’ve all heard by this point how much the pandemic has created a monstrous shift in retail consumption and e-commerce sales. E-commerce retail now accounts for roughly 16% of total retail sales compared to only 11% pre-COVID-19. Amazon is still 6.7x larger than the next closest retailer but spots 5–10 are in a tight race. And in fact, Kroger for the first time has broken into the top 10. 

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February 25th, 2021

Kelsey Pritchard

Bozell’s 360 Listening Minimizes 2021’s Marketing Question Marks

Two months into this new year, marketing can still feel too much like a round of Russian roulette. The Capitol riots and, more recently, the implications of February’s polar vortex added to an already exasperated nation dealing with sickness, joblessness, and unprecedented social isolation. It’s no wonder some brands continue to pull back on advertising. They’re struggling to know what to say and how to say it.

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February 24th, 2021

bozell

Episode 12: Getting the Most Out of Your Social Media Accounts in 2021

You might think you know social, but we guarantee you’ll learn something new from our guest on this episode of Marketing Then & Now. Bozell’s very own social media specialist, Christie Do, shares some insights on how to get the most out of your social platforms. She discusses the importance of setting goals and staying true to your brand values – especially during the cancel-culture era. And she also introduces us to 360 Listening—a service that Bozell provides that combines search listening, news listening and social listening—all so you can better understand what your customers actually want and need. So tune in and take notes. 

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February 19th, 2021

Laura Spaulding

Bozell Awarded Seven American Advertising Awards

Bozell took home seven awards at Nebraska’s virtual 2021 American Advertising Federation’s American Advertising Awards ceremony on Thursday evening. The marketing agency earned silver awards in seven different categories.

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January 29th, 2021

Laura Spaulding

Bozell Takes Home Nine Awards at 2021 PRSA Paper Anvils

Nebraska PRSA bestowed Bozell with nine awards during the virtual Paper Anvil ceremony on Thursday afternoon. The creative marketing and PR agency took home three awards of excellence and six awards of merit, earning the highest scores in the marketing consumer services and website categories.

Awards of merit are given for work that meets set goals, whereas awards of excellence are reserved for projects that achieve superior results.

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January 26th, 2021

bozell

Episode 11: Being a Woman in Advertising – The Good, The Bad & The Interesting

Being a successful woman in business is no easy task. And in this episode of Marketing Then & Now, Bozell President Robin Donovan is sharing all the struggles and successes she faced along the way – from “sexual tensions” while working in media buying during the Mad Men era in New York City to moving to the Midwest and becoming co-owner of a completely women-owned agency. Join us as Robin offers stories and advice to the many eager women who are looking to pave their way in this industry and get a seat at the table.

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