January 14th, 2022
I recently read a Fast Company article entitled, “Three Essentials to Strong Agency-Client Relationship.” Its tips include:
- Remember why they hired you.
- Overcommunicate and anticipate needs.
- Don’t neglect the relationship.
As I was reading the explanations for each, I realized that they all rolled up to one mantra that Bozell has been emphasizing for 100 years: Close to the Customer.Read More
December 17th, 2021
Do you hear that?
The year is coming to an end. And what better way to celebrate the holiday than to reflect on all the craziness we’ve endured? So scroll down, hit play and sing along to these traditional holiday tunes with a not-so-traditional 2021 twist.Read More
December 16th, 2021
Bozell is taking applications for its newly launched program for nonprofits. To further its vision of “empowering those who aspire to change the world,” the full-service marketing agency will aid 10 nonprofits free of charge each year starting in 2022 and establish matching partnerships with up to 10 more nonprofits.Read More
December 9th, 2021
The pandemic has made a substantial impact on the marketing and advertising industry, that’s no secret. But in this episode of Marketing Then & Now, we sit back down with one of Bozell’s owners, Kim Mickelsen, to get her take on the past couple of years, as well as her predictions for what’s to come. Having personally seen our agency survive three major crises during her 20 years of ownership, she offers a unique perspective on the matter. So listen in as she shares commerce stats, past experiences, and helpful insights on where we go from here.Read More
December 3rd, 2021
Nebraska PRSA bestowed Bozell with the Special Achievement in PR Award during the virtual Paper Anvil ceremony on Thursday afternoon. The award was given to Bozell on the year of its 100th anniversary to commemorate a centennial of public relations work that started with the agency’s founders Morris Jacobs and Leo Bozell.Read More
November 19th, 2021
By almost all accounts, 2020 was a devastating year for the ad industry. According to Forrester, ad agencies lost nearly 50,000 jobs globally – that’s more than double what was lost in the 2008 recession. (Source) And while the industry is still working to come out the other side and find “the new normal,” one thing is certain – we must adapt or we die.Read More
November 17th, 2021
President and co-owner of Bozell Robin Donovan today was awarded the 2021 Enterprising Women of the Year Award in Clearwater Beach, Florida. Donovan is one of just two entrepreneurs from Omaha to earn this year’s award that recognizes women business owners in the U.S. and globally.Read More
November 10th, 2021
November 5th, 2021
As of November 1, 2021, I have been a business owner for 20 years. That is not something I ever expected to be able to say. I started my career as a secondary English teacher with no thought of ever owning any kind of business. Eventually, I found myself in an entry-level position in an iconic Connecticut ad agency with a legendary owner. Watching this man work his magic on clients, prospects and staffers alike, it would never have dawned on me that I, too, could command the respect and awe, and yes, there was a measure of mockery, that the great invariably draw.Read More
November 4th, 2021
Creating content has been a topic of discussion in marketing for years now but how exactly has it changed over time? Why is storytelling still so important? How do you draw in a consumer and get them to continue reading? How do you measure success? On this episode of Marketing Then & Now, all of these questions (and more) are answered by our resident podcast interviewer and manager of content, Jim Minge. We’ve flipped the script and put him in the hot seat this time around in order to truly get to the bottom of content in today’s market. Tune in as he defines and explains what content is, why it’s more important than ever before, and how he gets to the big ideas that lead to engaging content people love to consume.Read More