July 23rd, 2021

Kelsey Pritchard

How To Write A Press Release Worth Reading (And Why They’re Still Worth Writing)

So you want to write a press release. Or maybe you don’t, but your boss thinks it’s a good idea. No matter. Whether you’re announcing a new hire, sharing the news of a donation, or weighing in on an industry-related development, you’ve come to the right place.

Here’s all you need to know (and probably more than you wanted to know) about press releases.

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June 30th, 2021

Laura Spaulding

Episode 16: Introducing 360 Listening – The Most Comprehensive Approach to Understanding Your Audience

When it comes to connecting with your target audience, the more you understand who they are, what they want and why they do what they do, the better you can communicate with them. That’s why Bozell is excited to announce 360 Listening, our innovative new service that combines search, social and news listening to give you a well-rounded, real-time view of the conversation surrounding your brand, competitors and industry. Join us for this episode as we talk with Dan Cooper, Bozell creative director, about how 360 Listening works and how it can help you create more relevant content, boost engagement, predict trends and avoid landmines.

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June 3rd, 2021

Laura Spaulding

100 Years of Paying Rent

There has been a lot of conversation recently about the interconnectedness of profits and purpose – the idea that a business can do well by doing good for its customers, employees and community, not just its shareholders. For example, I recently read this statistic:

“Globally, 94% of consumers said it is important that the companies they engage with have a strong Purpose, and 83% said companies should only earn a profit if they also deliver a positive impact.” (Forbes, based on a study commissioned by Zeno Group, June 2020)

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June 1st, 2021


Four Ways You Should Use Clubhouse to Boost Your Marketing Game

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By now, you’ve probably heard about Clubhouse. You may have received an invite, maybe checked out a couple of rooms and some of you have even shed some insight to complete strangers — so brave! But for those of you who need a little more push as to why you should even download the app (currently only available on Apple), I have some ideas that will convince you to join the club, not for yourself, but for your business.

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May 27th, 2021


Episode 15: Behind the Scenes of 100 Years in Advertising

With a history spanning a century, as well as having been a top-10 global leader in the advertising industry, our agency has no shortage of fascinating stories. So, to celebrate our 100-year anniversary, we invited co-owner Kim Mickelsen to share some intriguing, never-before-heard memories. Over her nearly four-decade tenure with the agency, Kim has heard and seen it all. From making WrestleMania the success it is today to bringing the College World Series to Omaha to creating the iconic “Pork. The Other White Meat.” campaign to the comical tales of shooting Mutual of Omaha’s Wild Kingdom … and oh so much more … you don’t want to miss this month’s captivating episode of Marketing Then & Now.

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May 26th, 2021

Laura Spaulding

Bozell Celebrates 100th Anniversary With Publication of Co-Founder Morris Jacobs Memoirs

Omaha Agency Built By Advertising Legends Among the Longest-Living in the Country 

Bozell is commemorating 100 years in the marketing and communications business, making it one of the longest-living ad agencies in America. The Omaha agency that began with two newspapermen grew to become the eighth largest ad agency in the world, was bought back by a local group in 2001 and is now independent and women-owned.

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May 4th, 2021


Episode 14: Exploring Everything from The Creative Process to Search Engine Optimization

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Being a copywriter back in the Mad Men era was a lot different than it is today. Responsibilities now include anything from social content creation to guerrilla marketing to SEO. Join us in this episode of Marketing Then & Now as our senior copywriter, Kerrey Lubbe, explains the modern-day copywriter. She’ll talk us through brainstorming, how she stayed creative during the pandemic and, of course, the complex process of creating and implementing keywords and phrases that can help your website outperform your competitors.

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April 28th, 2021

Rod Coleman

How Apple’s New Privacy Feature Will Affect Marketers

By now, you’re aware that Apple will require all apps in the App Store to offer a prompt allowing users to opt in or out of tracking. This is called App Tracking Transparency (ATT), and it is being rolled out this week to iOS 14.5 users.

Initially, many experts were predicting that 20% of users would opt in to allow tracking. However, studies conducted by various mobile measurement partners have seen percentages as high as 42%. This is a welcomed upside to many app owners, but marketers as well. It will have the largest impact on apps and app-install campaigns; however, advertisers should be aware that it will impact some of your current and future advertising initiatives. Specifically, when it comes to campaign measurement and reporting. This is especially true if you are tracking events like sign-ups or purchases on your website.

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April 26th, 2021


Navigating the Complex Journey of Creating an Illustration

Putting yourself out there can be really difficult, especially for those of us who are a bit more reserved and have quieter personalities. Pushing through the wall of self-doubt can be tricky. But you’re not alone. As a designer at an advertising agency, I go through the process of being vulnerable and putting my work up for approval and criticism regularly.

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April 15th, 2021


Consistent Digital Product Content Everywhere. Always.

One of the biggest annoyances as a CPG marketer is to visit one of your ecommerce product listings and see the wrong product image, usually an outdated label or old packaging, or poorly written product descriptions. Then you have to take on the impossible feat of trying to figure out who you contact to get the content corrected. This frustration is further amplified when you have a portfolio of 50+ SKUs to manage.

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