In the business of communicating, perception vs. reality is a daunting concept. Sometimes we strive to make perception and reality align, and sometimes that alignment is not optimal. Regardless of which works best, we are fully aware that our ability to control perception is a lot like catching the wind. At best we can influence in an impactful way.
We talk about perception vs. reality a lot. I’m sure there are folks that think: is it really that big of a deal? Read More

It’s no secret that the media landscape is changing. I’ve noticed a major shift in the way reporters and editors get their story ideas.

Bozell, a creative marketing communications company, won five awards of excellence and three awards of merit at the 2008 Nebraska Public Relations Society of America (PRSA) Paper Anvil Awards Gala. Awards were received in the categories of marketing communications campaign, blogger outreach, annual report, internal newsletter, tradeshow outreach, news conference, web site and word-of-mouth marketing.

Bozell provides a wide variety of public relations services for both the VT Industries architectural wood doors division and the countertop division.
These include quarterly customer newsletters, media outreach materials, AIA Continuing Education Series and technical reports and white papers on a broad range of timely topics of interest to architects, specifiers, builders, fabricators, distributors and other target audiences.
These editorial materials focus on current industry issues such as environmental considerations, Read More

Quality products delivered with impeccable customer service. That is the core of the VT Industries brand.
VT wanted a way to leverage their brand equity to create customer loyalty. Bozell developed the PRO Team program – a loyalty program for fabricators – to help create a network of customers committed to actively marketing VT’s product. The program has helped VT retain 100 percent of their customer base over the past year.
Recently, Read More

In 2008, two childhood friends decided to start their own distance relay race to raise awareness and money for the trails system of Nebraska. The Market to Market Relay stretched 86 miles from the Old Market in Omaha to the Historic Haymarket in Lincoln. The route started and ended on downtown brick roads, but it twisted through small towns and smaller farmsteads, into state parks, over streams and rivers, and across the plains of Nebraska.

With the route mapped and preparations made, Read More

We are practicing what we preach by jumping head first into the Social Media space on the new Bozell website. Each of our executive committee members are required to post blogs on a regular basis. Many of us are already active in the blog’o’sphere on a personal level and we commonly recommend this tactic to our clients, but this is an integrated approach for the company. Read More