Creating Customer Loyalty

December 8th, 2008

Quality products delivered with impeccable customer service. That is the core of the VT Industries brand.

VT wanted a way to leverage their brand equity to create customer loyalty. Bozell developed the PRO Team program – a loyalty program for fabricators – to help create a network of customers committed to actively marketing VT’s product. The program has helped VT retain 100 percent of their customer base over the past year.

Recently, Bozell worked with VT to launch the CORE Distributor program – a loyalty program for door distributors. The program is just beginning but response from customers has been overwhelmingly positive.

Additionally, Bozell authors inserts for VT’s monthly newsletter, specifically for members of VT’s loyalty programs, featuring timely information on new program components and how to maximize VT’s resources to support their business.