tag: apple Archives - Bozell

March 8th, 2010

Kim Mickelsen

And Now, in the Best Product Placement Category

Ok, so we all know the results from last nights’ Oscars: Sandra Bullock was awarded best actress, Jeff Bridges was best actor and Kathryn Bigelow was the first woman to win Best Director. But here’s something that may surprise you that I found while doing a quick scan of the news today.
In the 44 films in 2009 that topped the box office for at least one weekend, an Apple logo or device could be seen in at least 18 of them. Read More

January 31st, 2010

Kim Mickelsen

Jobs Trumped Obama This Week in the Socialsphere

Obama may have had more positive response in the social media chatter as a result of his first State of the Union speech, but Jobs had nearly 7 times the volume.

Great infographic in Mashable thanks to social media analytics firm Viralheat. Read More

January 29th, 2010

Kim Mickelsen

Contextual Advertising Gone Bad

Somehow I doubt this was the kind of context Amazon had in mind when they made this media buy.

Spotted on TechCrunch. Read More

January 27th, 2010

Kim Mickelsen

Apple Dots Another i

By the time Apple made its formal unveiling today of the iPad, the only real surprise was the price point.  (Jobs’ presentation is worth watching.) Read More

January 25th, 2010

Kim Mickelsen

Apple’s Disciplined Marketing Approach: Command and Control

The suspense level is amazingly high. The net is a buzz about what new product will be unveiled by Apple on Wednesday. Apple has been mute on the subject, which seems to be part of the grand marketing strategy because the silence only seems to feed the speculation, chatter and suspense.
Apple issued invitations for a media event scheduled for 10:00 AM Pacific Time on January 27th. The event will be held at the Yerba Buena Center for the Arts in San Francisco, Read More

December 1st, 2009

Kim Mickelsen

One More Thing

Amazing opportunities for transformation exist in the most difficult of times. And it’s those difficult times that can be the catalyst of greatness. Especially for those who can get past their fears and insecurities to take bold steps.
Apple (and Steve Jobs) is the poster child for bold. It seems everywhere you turn today you encounter another story of triumph for Apple, a company that has certainly faced its share of difficulty.
Think about this — Read More

August 13th, 2009

Kim Mickelsen

Dear Sony

I have your Reader rather than a Kindle (I received it well before the Kindle frenzy). And your latest decision makes me feel very good about that.  And would probably sway not only my next purchase of an upgraded device to your brand, but also builds my loyalty your brand overall.  Bravo!

Dear anyone else that cares,
What decision?  On Thursday, Sony Electronics announced that by the end of the year it will sell digital books only in the ePub format, Read More

March 19th, 2009


Browser Wars Are (Kinda) Here Again

Plenty of new things brewing in the Web Browser world these days. Well, maybe not like in the beginning of the browser wars when Netscape introduced their own tags that made budding developers like myself both jump for joy and cringe at the same time. But with Apple launching a new beta version of Safari, Internet Explorer 8 being officially launched by Microsoft, and Google promoting some of the capabilities of it’s own Chrome browser, we’ve got more activity going on in the browser world than there has been in a while.