Apple Dots Another i

January 27th, 2010

By the time Apple made its formal unveiling today of the iPad, the only real surprise was the price point.  (Jobs’ presentation is worth watching.)

I’ll admit, I was shocked (and I’m not alone) about the price point. Starting at $499 for the base 16GB unit is about $200 less than I expected. The 32GB will run $599, and $699 for the 64GB. Adding 3G costs a $130 per model, so the most expensive model (64GB / 3G) is $829. The WiFi-only model will ship in 60 days, and the 3G models will come in 90 days.

There was so much speculation the last few months about an Apple tablet and the anticipated features (most of which were right).  And in the last few days factual nuggets leaked like those from McGraw-Hill CEO Terry McGraw.

So now it’s official.  The iPad is born.

And the name calling jokes have begun.  These tweets gave me a chuckle:

@twifftwin: the iPad sounds like a feminine hygiene product for robot ladies.

@KristinaWeise: The #iPad – too easy to insert a woman’s comment here. “Much more intimate than a laptop and more capable than a smart phone,” Jobs said.

We may get a laugh now from the name puns, but my bets are on Apple for the last laugh.  Combine a surprisingly low launch price with Apple’s marketing savvy…

Look out Kindle.

Oh…and BTW Apple is using the ePub format for iBooks.  That could change the game in that category. See previous post.


  1. Stephanie says:

    Just another useless less than egronomic gadget that everyone will rank and rave about because they think it great. Personally at this point I see nothing to gain from spending 500-800 bucks on. You can’t even listen to music while reading a book, doesn’t read flash, and the only thing going for it is that it got a fast display.

  2. Chris says:

    Stephanie, I agree the iPad is lacking in many ways, and Flash and multi-tasking are at the top of my list. However, it’s safe to say this thing (assuming eye strain from reading a back-lit display isn’t a big issue) will blow the Kindle, nook, et al. out of the water.

    My dad is already talking about getting this for my grandpa because he’ll be able to read the newspaper AND play solitaire!, which you can’t do on a Kindle. So, for just 2 of the 100s (1000s?) of potential uses of the device, he’s already been convinced.

    For what it’s worth, you should be able to listen to music while reading a book, but only music from your music library, not Pandora or Slacker, etc. That’s assuming it will work the same as the current iPhone OS, which it should since that’s where this OS came from.

    My concentration isn’t good enough to listen to music and read at the same time anyway :)