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And Now, in the Best Product Placement Category

March 8th, 2010

Ok, so we all know the results from last nights’ Oscars: Sandra Bullock was awarded best actress, Jeff Bridges was best actor and Kathryn Bigelow was the first woman to win Best Director. But here’s something that may surprise you that I found while doing a quick scan of the news today.

In the 44 films in 2009 that topped the box office for at least one weekend, an Apple logo or device could be seen in at least 18 of them. (That’s almost 41%.) In some, Apple products even eclipsed their human scene partners.

The Awl put together a great piece examining the popularity of Apple products in film. Not editors, effects specialists, composers, or photographers using Apple products, or even celebrities owning iPhones–but the insane frequency with which Apple shows up in movies, without it being official product placement.

Apple’s Greatest Cinematic Achievements from The Awl on Vimeo.

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