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Apple’s Disciplined Marketing Approach: Command and Control

January 25th, 2010

The suspense level is amazingly high. The net is a buzz about what new product will be unveiled by Apple on Wednesday. Apple has been mute on the subject, which seems to be part of the grand marketing strategy because the silence only seems to feed the speculation, chatter and suspense.

Apple issued invitations for a media event scheduled for 10:00 AM Pacific Time on January 27th. The event will be held at the Yerba Buena Center for the Arts in San Francisco, and the invitation’s tag line reads “Come see our latest creation.”
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All the info, rumors and speculation about the “supposed” tablet has been coming from companies and partners that Apple reached out to as part of this project.

I know I’m curious and will tune in Wednesday.  Steve Jobs is a master presenter, so I’m sure it will be a good show.  PC World will live blog from the event.

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