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tag: Twitter Archives - Bozell

June 8th, 2010

bozell

Are You in the Know? Changing Media Landscape.

Staying atop the rapidly changing media environment within the advertising industry is critical for agency business.
 Outsell, which provides research and advisory services to the publishing and information industries, surveyed more than 1,000 US advertisers in December 2009 for its annual “Marketing and Advertising Study 2010.”

Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns
US spending on advertising and marketing projected to increase by 1.2 percent in 2010 to 368 billion dollars
Spending on newspaper advertising expected to drop 8.2 percent to 27 billion dollars
Print media, Read More

May 26th, 2010

bozell

Oh How Times Have Changed

Gone are the days of writing out a hand written letter to your celebrity crush and mailing it to their address listed in Tiger Beat magazine.  I remember back when I would send letters asking for autographs and pictures to Kirk Cameron, Mackenzie Aston, NKOTB, Milli Vanilli and The Corey’s.  Ahhh the good ole’ days. 
But now that is a thing of the past.  Nowadays all kids have to do is fire up their computers or smart phones and go on Twitter.  Read More

July 13th, 2009

bozell

Sponsored Tweets. Really?

On July 20th 2009 Tweeters will have their conversations sponsored through a platform called IZEA.  These 200 people are estimated to reach more than 1 million people.
The cost per tweet (CPT) will run an advertiser between $2 and $30,000 per tweet for a 140 character message.  About 5% of the 200 tweeters are celebs.  Every link is 100% trackable with the integration of Google Analytics. 
Twitter again is getting the raw end of the deal because they won’t make a dime off of this model.  Read More

June 10th, 2009

bwetjen

The (Anonymous & Satirical) Face of the Dialogue

We talk a bit around here about the new dialogue that happens between companies and their customers – and between the customers themselves. Things are definitely changing out there – and I don’t think anyone’s really debating that anymore. Participate or get out. What I’m enjoying right now is the proliferation of the satirical online personality and the conversations these folks are starting.

April 28th, 2009

Kim Mickelsen

Is it about the Facebook/Twitter Arms Race or the AfterWeb?

Yesterday Facebook announced that it was opening up its stream — the feed of members’ status updates and wall posts via a new API for developers.  With the API, developers will now be able to create new programs that mash-up and remix the core data of users (with user permission) making it more useful and portable.  One of the first apps to take advantage of this new API is Seesmic DesktopRead More

April 25th, 2009

Kim Mickelsen

Twitter Growth Proves Early Adopters Need Not Be Young

Typically those who are younger and more tech savvy have been the key to driving adoption of new technology. While the fastest growing segment of Facebook is now women 55+, and other social networks are graying, their massive growth was largely fueled by the young.  But Twitter, which was launched publicly in August 2006, breaks that mold, and makes us rethink the who and why of technology adoption.
Twitter Users by Age
The majority of Twitter users are 35 years old or older. Read More

March 23rd, 2009

bozell

Different Personalities of Twitter

Have you seen the movie Sybil? (I know that I am dating myself referencing this old movie. I watched it when I was a little girl and it was very scary to me.) The movie came to mind while reading this interesting story on the different personalities of Twitters. Twitter personalities can range from purist, answering the question what you are doing, to self promoter, trying to leverage Twitter as a marketing tool.

February 13th, 2009

bozell

Mainstream Twitter Does Not Equal Marketing Panacea

Look, I like Twitter. I am logged into Twitter right now. I love that it is mobile. I love that it is fast, free and open to freedom of expression. I love that it is open API and there are already hundreds, if not thousands, of supplementary Twitter tools. I love that it lets you be super snarky. What I don’t like about Twitter is how important everyone seems to think it is.

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