Foursquare is dealing with a landslide of queries from business owners and marketing agencies that want a piece of the fast-growing service. It has already developed integrations with a range of brand advertisers in various verticals, including Starbucks for retail, Bravo in entertainment, Pepsi in packaged goods, and Bing for technology and online services.
What is Foursquare?
Foursquare is a service that helps find where your friends are hanging out and offers tips from other users on what to do once you get there. Read More

Staying atop the rapidly changing media environment within the advertising industry is critical for agency business.
 Outsell, which provides research and advisory services to the publishing and information industries, surveyed more than 1,000 US advertisers in December 2009 for its annual “Marketing and Advertising Study 2010.”

Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns
US spending on advertising and marketing projected to increase by 1.2 percent in 2010 to 368 billion dollars
Spending on newspaper advertising expected to drop 8.2 percent to 27 billion dollars
Print media, Read More

Gone are the days of writing out a hand written letter to your celebrity crush and mailing it to their address listed in Tiger Beat magazine.  I remember back when I would send letters asking for autographs and pictures to Kirk Cameron, Mackenzie Aston, NKOTB, Milli Vanilli and The Corey’s.  Ahhh the good ole’ days. 
But now that is a thing of the past.  Nowadays all kids have to do is fire up their computers or smart phones and go on Twitter.  Read More

On July 20th 2009 Tweeters will have their conversations sponsored through a platform called IZEA.  These 200 people are estimated to reach more than 1 million people.
The cost per tweet (CPT) will run an advertiser between $2 and $30,000 per tweet for a 140 character message.  About 5% of the 200 tweeters are celebs.  Every link is 100% trackable with the integration of Google Analytics. 
Twitter again is getting the raw end of the deal because they won’t make a dime off of this model.  Read More

We talk a bit around here about the new dialogue that happens between companies and their customers – and between the customers themselves. Things are definitely changing out there – and I don’t think anyone’s really debating that anymore. Participate or get out. What I’m enjoying right now is the proliferation of the satirical online personality and the conversations these folks are starting.

Yesterday Facebook announced that it was opening up its stream — the feed of members’ status updates and wall posts via a new API for developers.  With the API, developers will now be able to create new programs that mash-up and remix the core data of users (with user permission) making it more useful and portable.  One of the first apps to take advantage of this new API is Seesmic Desktop,  Read More

Typically those who are younger and more tech savvy have been the key to driving adoption of new technology. While the fastest growing segment of Facebook is now women 55+, and other social networks are graying, their massive growth was largely fueled by the young.  But Twitter, which was launched publicly in August 2006, breaks that mold, and makes us rethink the who and why of technology adoption.
Twitter Users by Age
The majority of Twitter users are 35 years old or older. Read More

Have you seen the movie Sybil? (I know that I am dating myself referencing this old movie. I watched it when I was a little girl and it was very scary to me.) The movie came to mind while reading this interesting story on the different personalities of Twitters. Twitter personalities can range from purist, answering the question what you are doing, to self promoter, trying to leverage Twitter as a marketing tool.

Look, I like Twitter. I am logged into Twitter right now. I love that it is mobile. I love that it is fast, free and open to freedom of expression. I love that it is open API and there are already hundreds, if not thousands, of supplementary Twitter tools. I love that it lets you be super snarky. What I don’t like about Twitter is how important everyone seems to think it is.