(Omaha, Neb. – July 2, 2010) – Bozell, a creative marketing communications company, is proud to announce the launch of its latest Facebook canvas page, My Mango. The canvas page was created for an exciting all-natural frozen yogurt shop moving to Omaha. Red Mango is one of the nation’s fastest-growing, all-natural, non-fat frozen yogurt franchises.
To enhance the user experience for Facebook fans of the Red Mango’s first Omaha store at Shops of Legacy, Read More

Struggling social network MySpace is gearing up for a relaunch of the site later this year, but the question remains is the site worth saving?
Once upon a time, MySpace was THE social networking site on the Internet.  Back in June of 2006, it was the most popular social networking site in the United States.  In April of 2008 however it was overtaken by its competitor, Facebook. 
There has been an interesting shift in who uses the sites. Read More

Will Flavell will present “Facebook 2010: How Your Business Can Benefit from the World’s Largest Social Network” as part of the Chamber Academy for the Greater Omaha Chamber.
Late 2009 and early 2010 have shown some pretty big changes in the world’s largest social network from privacy settings and promotion guidelines to Facebook Markup Language. As Bozell’s director of social media, Will will discuss the possible pitfalls your business could face with these changes and how you can take advantage of the recent changes. Read More

It’s no secret that the media landscape is changing. I’ve noticed a major shift in the way reporters and editors get their story ideas.

Good article by Andrew McAfee on the Harvard Business Review blog, discussing the fallacy of centalized brand control and planned messaging in the digital age.
 HBR 11-13-09 Read More

Omaha World Herald
By Stefanie Monge
World-Herald Staff Writer
http://www.omaha.com/index.php?u_page=1208&u_sid=10597964
“Networking can be a useful tool for finding a job, turning up new customers and making new business contacts, especially during an economic downturn.
“It becomes a crucial part of doing business,” said Barbara Foster, lead business development specialist at the Nebraska district office of the U.S. Small Business Administration.” Read More

Have you seen the movie Sybil? (I know that I am dating myself referencing this old movie. I watched it when I was a little girl and it was very scary to me.) The movie came to mind while reading this interesting story on the different personalities of Twitters. Twitter personalities can range from purist, answering the question what you are doing, to self promoter, trying to leverage Twitter as a marketing tool.

A report released this week by Forrester Research talking up sponsored conversations (i.e. paid blog posts) set off a firestorm of online debate.

Look, I like Twitter. I am logged into Twitter right now. I love that it is mobile. I love that it is fast, free and open to freedom of expression. I love that it is open API and there are already hundreds, if not thousands, of supplementary Twitter tools. I love that it lets you be super snarky. What I don’t like about Twitter is how important everyone seems to think it is.

We’ve create a practical how-to seminar series on a variety of marketing topics because we’ve seen first hand the need for a “preventative medicine” type of approach when it comes to effective marketing techniques being used today.