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The Creation of The Sausage Factory Seminar Series

February 10th, 2009

In the last 24 months we’ve received dozens of calls, had numerous meetings and heard the same things over and over…”What do I do now?  How do I get started? I need to be smarter about my marketing.  I need to get out there but don’t know what to do because the marketing game has changed.  I need help.”  So we’ve create a practical how-to seminar series on a variety of marketing topics because we’ve seen first hand the need for a “preventative medicine” type of approach when it comes to effective marketing techniques being used today.

There’s confusion, trepidation, and a general feeling of being overwhelmed.  Add to that the pressure to get more bang for your marketing buck in today’s economic climate and the anxiety increases.

More and more companies need or want to expand their visibility online.   To be found where people look.  That often means tapping the potential of social media, but they don’t know how to enter the conversation or are paralyzed because of a stumble.  We’ve heard tales of being banned from Digg, kicked off Facebook, deleted from Wikipedia, stumped by Twitter, slammed by bloggers or caught off guard by employee comments in cyberspace.  We hear the the same question over and over, “What do I do?” And the dozens of books, hundreds of articles and thousands of web pages dedicated to the subject only seem to make it feel more overwhelming.

So we’ve developed this series of seminars, starting with social media marketing, to go beyond theory and platitudes to practical applications to answer your questions and give you tips you can put to work immediately.  We also have sessions scheduled that will focus on increasing your visibility on search engines and on smart marketing tips to turn data into intelligence and insights. You’ll take away not only a better understanding, but also a little peace of mind  and some tools to get you started.

Why the Sausage Factory name?  Because it fits (and it sounded better than Bozell Seminars).  People once referred to marketing like a recipe for soup — a little of this, a little of that, add a little seasoning, simmer it for a while and you’ve got a meal.  Now it’s not nearly so neat or orderly and time to simmer…fat chance.  It’s all about now.  And piecemeal doesn’t cut it anymore.  It has to all be ground together to create something cohesive and tightly integrated.  It really is like making sausage. It’s messy.  But at the end of the day, it’s much tastier and more popular at parties because it’s centered on the consumer.  Could the name Sausage Factory raise a few eyebrows?  You bet.  But that itself is part of what the marketing game is about today.  To have a voice, a point of view, something that might be worth talking about.  Check it out:  www.sausagefactoryseminars.com or on Twitter at www.twitter.com/SausageFactory.

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