Is MySpace Worth Saving?

June 17th, 2010

Struggling social network MySpace is gearing up for a relaunch of the site later this year, but the question remains is the site worth saving?

Once upon a time, MySpace was THE social networking site on the Internet.  Back in June of 2006, it was the most popular social networking site in the United States.  In April of 2008 however it was overtaken by its competitor, Facebook. 

There has been an interesting shift in who uses the sites. MySpace began with a big preference for teenagers whereas Facebook was designed specifically for college students.  As the two sites have grown up, their users have changed.  These days teens, professionals, moms, dads, grandparents, etc. all make up online communities. 

MySpace has a lot riding on the relaunch and branding campaign especially with the fierce competition of Facebook & Twitter.  

I have to believe that the days of MySpace are numbered.  The cool kids have  jumped ship and established new homes elsewhere leaving MySpace a virtual wasteland.  

The social networking site has simply run its course with the overwhelming majority.  Where MySpace might be able to shine is with music and this niche audience but will this be enough I don’t know.  Facebook does not have a music player or the customizable layout options that MySpace does prompting many music enthuasists to travel to MySpace. 

For me there are two paths that MySpace can take: Integrate into TV and mobile devices or fade into irrelevance like Friendster.

R.I.P Friendster