Update notice: For our 2023 advice, visit The Dos and Don’ts of Posting on 9/11.

This Sunday marks the fifteenth anniversary of the September 11 attacks. Many of us have children who were born post, 9/11 – according to LoHud.com, freshman high school classes are now the first generation of students who were not yet born when the United States was attacked in 2001. 

Around this time each year, leaders and brands begin to make the decision on how they will commemorate this day. Read More

Okay, so you’ve heard us talk about Sprout Social before. In case you don’t know, Sprout Social is the social media management software we use at Bozell to streamline and manage social media for our clients. We’re one of their founding agency partners, which means we get (and therefore, our clients get) a special access to this side of the platform. So, in addition to scheduling, evaluating social analytics, listening and managing day-to-day engagement, we receive exclusive pricing, Read More

Everyone knows that your brand is your public face so when you screw up publicly, you hurt your brand, right? Not necessarily. Brands are far more complicated than that.  Read More

In the college marketing class I taught at Creighton, I used Coke vs. Pepsi brand comparison as part of the curriculum. Based on my studies of the two brands, here’s a quick perspective on the now-viral commercial:  Read More

Merriam-Webster defines social as something positive or enjoyable: relating to or involving activities in which people spend time talking to each other or doing enjoyable things … Read More

As a creative director, I constantly bemoan what I see as the worst thing that has happened to the ad industry over my career (no, it’s not the advent of the celebrity creative director.) Hang around me long enough, and you’re bound to hear me say “It used to be about ‘what’s the best idea you can have.’ Today, it’s ‘what’s the best idea you can have RIGHT NOW!?!’” Timelines have always been a challenge, but now it’s absolute madness. Read More

Update: Announced on Friday, December 16, Twitter is not ‘killing’ Vine, it’s turning it into Vine Camera, an app that will continue to let users take six-second videos. The videos won’t be shared to Vine’s platform, which is still being discontinued, but can be shared on Twitter or saved to users’ phones.
Do it for the Viiine! Do it for the – well, not anymore. As unexpectedly announced on Medium yesterday, Read More

The long awaited and highly anticipated Twitter updates are now live. After teasing several features on their blog almost four months ago, Twitter announced today that certain content will no longer count toward the 140 character limit.  Read More

Instagram has become known as a collection of colorful images and videos published with varying hues. Their updated logo and app now match this vivid community. 
As detailed in Instagram’s blog post on Wednesday, “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.”  Read More