December 21st, 2011
This season has brought with it an avalanche of holiday cheer and good wishes. Many of these festive greetings have reached me through my e-mail. On a given day I can receive up to twenty colorful and creative communiques.
Unfortunately, only about a third of them are from people I know. Read More
July 2nd, 2010
(Omaha, Neb. – July 2, 2010) – Bozell, a creative marketing communications company, is proud to announce the launch of its latest Facebook canvas page, My Mango. The canvas page was created for an exciting all-natural frozen yogurt shop moving to Omaha. Red Mango is one of the nation’s fastest-growing, all-natural, non-fat frozen yogurt franchises.
To enhance the user experience for Facebook fans of the Red Mango’s first Omaha store at Shops of Legacy, Read More
April 23rd, 2010
Most kids looking for summer employment reduce themselves to getting coffee, flipping burgers or shoveling poo, but Bozell offers another option. Bozell has been recognized for an outstanding summer internship program. The application is rigorous: seeking only the most talented students to fulfill roles in various agency departments. Our objective this year was to create a fun and easy-to-use online application site for the intern program. We wanted to draw many quality applicants and a bit of traffic recognition for Bozell. Read More
February 18th, 2009
A lot of attention gets paid around here to web/interactive design. It’s a different beast than print design. It’s got to be usable. It can be dynamic. It has to be programmed, coded, laid out, and implemented in some way that displays properly in a bunch of different web browsers and even mobile devices. And let’s not even get started on keeping up with the latest rendering engines, CSS techniques, and all the other things that end up making the web design job a lot more than making pretty pictures.
December 4th, 2008
Mooney Airplane Company planned to unveil two new models of airplanes at the Oshkosh Air Show and wanted to get invitations into the hands of select people who would be prime candidates to test fly the new models at the show.
Through analysis and modeling, Bozell SmarTargeting culled an email database of hot prospects that met specific selection criteria from within the overall Mooney prospect database.
After identifying the prospects we created and sent an exclusive email notice containing a link that clicked through to a flash-based experiential microsite evite. Read More
