In the wake of this week’s San Bernadino shootings there are many remaining questions. Was this an act of interoffice violence, terrorism or both? Pundits seem to be all over the map on this one. Apparently the main shooter was attending the office Christmas party cum bloodbath and left, only to return with his wife and a small arsenal. The rest is history. Read More

I would like to ask you for a favor.
I use Facebook for business, for personal connections and for book promotion. I used to look forward to checking out my News Feed for all the interesting, entertaining and sometimes even exciting posts. Now I approach with trepidation. There are things I see that turn my blood cold. Some of these things have a major, negative impact on my state of mind, and I can ill afford to have that happen. Read More

Just a few months ago, we posed this question in our blog: “Should Business-to-Business Marketers Use Social Media?”.
Just as it was then, the answer now is “yes”, and a newly published B2B Social Media Report, adds further depth to the affirmative.  Brandwatch, a social media monitoring and analytics firm, just released a study exhibiting that B2B companies miss more than 70,000 sales opportunities every year.
70,000.
This is from a survey of 200 of the top B2B companies in the US and the UK that also determined that nearly 25% of leading B2B brands do not have a social media account of any type. Read More

I tweet, Facebook, and blog about restaurants on a regular basis, but I don’t Yelp. I’m not sure why other than the fact that I don’t really use Yelp to help me find places to visit. The few times I have used it have been disappointing, probably because I am very picky.  Translation: I’m vegan and in the past the network has not been as helpful for my goals.
A couple weeks ago I was at one of my favorite local restaurants and the owner said his vegan cake would be at the Yelp party in a few days. Read More

A common, and smart, question asked by many clients is, “should we be in Instagram?” The number of platform users certainly continues to grow. Interestingly, the question is often followed by something like, “I keep hearing all the kids are there.” We could replace Instagram with Snapchat in this scenario, but let’s focus on Instagram.
Everyone should be asking if they are utilizing the right social media tools for their business/brand. It’s an important question and the answer changes as more platforms become popular and businesses/brands evolve. Read More

You only have to spend about 10 minutes online to see that as a human race we’re nuts about both. Read More

This hurricane may go down in history as #Sandy, known as much for its historic impact on social media as it is for its devastating effects on the East Coast. Read More

Bozell’s behind the scenes of AMC’s The Pitch.
The Pitch is AMC’s new original docu-series where two advertising agencies go head-to-head to compete for a piece of real business. Of the 26,000 agencies in the world, Bozell was one of 15 agencies chosen to participate.
Bozell’s main concern with doing the show was that the agency would not be portrayed accurately. Without control of the final edit, there were no guarantees. But Studio Lambert, Read More

In this episode the Scotts discuss the new Facebook Timeline change for brand pages and the exploding adoption rates of smart phones in the U.S.  Facebook recently made the switch to move over all brand pages to the timeline format, we discuss some of the implications this will have on brands and how they interact with their audience. Our second topic explores how smart phone usage in the U.S. is exploding and what that means for opportunities and challenges for marketers. Read More

Earlier this week I had my first exposure to “funeral Facebook”. A relative passed away and we were sent a link to the funeral home web site where she was being featured. The link took me directly to her page replete with a picture of the deceased, her obituary, a viewing and services schedule as well as a Facebook-type section that enabled visitors to post messages about her to her loved ones. Not surprising when you consider how invasive social media has become in our lives. Read More