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Bozell Video Chat: Facebook Timeline For Brands And Smart Phone Usage

April 6th, 2012

In this episode the Scotts discuss the new Facebook Timeline change for brand pages and the exploding adoption rates of smart phones in the U.S.  Facebook recently made the switch to move over all brand pages to the timeline format, we discuss some of the implications this will have on brands and how they interact with their audience. Our second topic explores how smart phone usage in the U.S. is exploding and what that means for opportunities and challenges for marketers.

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