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tag: MySpace Archives - Bozell

June 17th, 2010

bozell

Is MySpace Worth Saving?

Struggling social network MySpace is gearing up for a relaunch of the site later this year, but the question remains is the site worth saving?
Once upon a time, MySpace was THE social networking site on the Internet.  Back in June of 2006, it was the most popular social networking site in the United States.  In April of 2008 however it was overtaken by its competitor, Facebook. 
There has been an interesting shift in who uses the sites. Read More

June 8th, 2010

bozell

Are You in the Know? Changing Media Landscape.

Staying atop the rapidly changing media environment within the advertising industry is critical for agency business.
 Outsell, which provides research and advisory services to the publishing and information industries, surveyed more than 1,000 US advertisers in December 2009 for its annual “Marketing and Advertising Study 2010.”

Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns
US spending on advertising and marketing projected to increase by 1.2 percent in 2010 to 368 billion dollars
Spending on newspaper advertising expected to drop 8.2 percent to 27 billion dollars
Print media, Read More