Anyone else out there scratching their heads when it comes to television advertising these days? This is how I see it. Read More

The Upfront section of the June 13th issue of AdWeek has brought to light an issue that has perplexed me for nearly 20 years. The article discusses the recent ANA eight-month study focusing on media buying practices. The study has highlighted some “disconnects” between media buying organizations and their clients. One of the major concerns addressed is the fact that many media buying organizations regularly receive kickbacks and rebates from the media as an incentive to buy. Read More

John Rector is the author of a book called The Grove, among others. He hails from Denver but was recently quoted in an article about authors in the Omaha World Herald. The authors were either from Nebraska, had set their novels in Nebraska, or both.
John decided to set his novel in Omaha. He even decided to move here at some point. Needless to say his quote in the World Herald came as a bit of a shock. Read More

Besides providing overall quality health care services, Alegent also promotes messaging around preventive health services and well being.
Alegent provides services that consumers do not always associate with major health systems including classes and services on weight management and healthy cooking. This lifestyle focus has provided a great platform to implement non-traditional grassroots marketing components, an area of expertise for Bozell.
Signs placed outside high traffic stores in area malls provide clever reminders to shoppers. Read More