Grass Roots Media at Work

November 21st, 2008

Besides providing overall quality health care services, Alegent also promotes messaging around preventive health services and well being.

Alegent provides services that consumers do not always associate with major health systems including classes and services on weight management and healthy cooking. This lifestyle focus has provided a great platform to implement non-traditional grassroots marketing components, an area of expertise for Bozell.

Signs placed outside high traffic stores in area malls provide clever reminders to shoppers.

One of many 0! sculptures.In addition to efforts at area malls, Alegent sponsored public art projects/displays and encouraged people via contests to get out and walk around, to see the sculptures placed all around town.

Working with a local TV station, a special “Health Check” program was developed with station news anchors presenting news and health tips for healthy living both on air and online.   A special section was created on the station web site to provide further reference information for consumers.

The various grassroots efforts help Alegent spread the message to consumers in effective and efficient ways.