(Omaha, Neb. – July 2, 2010) – Bozell, a creative marketing communications company, is proud to announce the launch of its latest Facebook canvas page, My Mango. The canvas page was created for an exciting all-natural frozen yogurt shop moving to Omaha. Red Mango is one of the nation’s fastest-growing, all-natural, non-fat frozen yogurt franchises.
To enhance the user experience for Facebook fans of the Red Mango’s first Omaha store at Shops of Legacy, Read More

Embrace digital not as a competitor to traditional services, but as a complement.
Digital services continue to be the primary growth engine, but traditional revenue streams are expected to remain significantly larger throughout the forecast period.  Digital spending in the US is expected to account for 26% of all E&M spending in 2014, up from 19% in 2009.  
Overall US advertising is expected to increase at a 2.6 % CAGR from $159 billion in 2009 to $180 billion in 2014.   Read More

Struggling social network MySpace is gearing up for a relaunch of the site later this year, but the question remains is the site worth saving?
Once upon a time, MySpace was THE social networking site on the Internet.  Back in June of 2006, it was the most popular social networking site in the United States.  In April of 2008 however it was overtaken by its competitor, Facebook. 
There has been an interesting shift in who uses the sites. Read More

Foursquare is dealing with a landslide of queries from business owners and marketing agencies that want a piece of the fast-growing service. It has already developed integrations with a range of brand advertisers in various verticals, including Starbucks for retail, Bravo in entertainment, Pepsi in packaged goods, and Bing for technology and online services.
What is Foursquare?
Foursquare is a service that helps find where your friends are hanging out and offers tips from other users on what to do once you get there. Read More

Staying atop the rapidly changing media environment within the advertising industry is critical for agency business.
 Outsell, which provides research and advisory services to the publishing and information industries, surveyed more than 1,000 US advertisers in December 2009 for its annual “Marketing and Advertising Study 2010.”

Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns
US spending on advertising and marketing projected to increase by 1.2 percent in 2010 to 368 billion dollars
Spending on newspaper advertising expected to drop 8.2 percent to 27 billion dollars
Print media, Read More

Will Flavell will present “Facebook 2010: How Your Business Can Benefit from the World’s Largest Social Network” as part of the Chamber Academy for the Greater Omaha Chamber.
Late 2009 and early 2010 have shown some pretty big changes in the world’s largest social network from privacy settings and promotion guidelines to Facebook Markup Language. As Bozell’s director of social media, Will will discuss the possible pitfalls your business could face with these changes and how you can take advantage of the recent changes. Read More

Apple announced last Thursday that 450,000 iPads had been sold since arriving in stores the prior Saturday. So who are these early adopters?  Not surprisingly, they look a lot like iPhone owners. In fact, 43% already have iPhones and nearly half (48.7%) own iPod touch devices, according to a new iPad user survey from iPhone- and iPad-centric mobile ad network AdColony.
Among other findings, the firm found that 44.3% have a household income level of $100,000 or more and 58% have bachelor’s or graduate or other professional degrees. Read More

Good ol’ P.T. Barnam. He famously said, “There’s a sucker born every minute.” Oh how often I see that to be true. Then just when I’m getting a little bit of hope – the next thing hits. Love it or hate it, the Internet has been making suckers of more and more people for a good long time now. The latest incarnation for me has just appeared in a recent “Page Invitation” on Facebook.

If you’re just realizing that this whole social networking thing is something you want to pay attention to, you’re a little late to the game. Additionally, if you think it’s the Holy Grail of advertising and marketing you need to put down the kool-aid you’re drinking. I’d say we’ve hit the spot where we can just consider it part of, well… networking, marketing and advertising. The key thing is, just like in anything else, you need to understand the medium or you’re going to look like a fool.

Yesterday Facebook announced that it was opening up its stream — the feed of members’ status updates and wall posts via a new API for developers.  With the API, developers will now be able to create new programs that mash-up and remix the core data of users (with user permission) making it more useful and portable.  One of the first apps to take advantage of this new API is Seesmic Desktop,  Read More