June 20th, 2017
If you could anticipate the source of the next major disruptor, who would you guess? Apple? Tesla? Blue Apron? Maybe a surprise move from stalwarts like Xerox, Procter & Gamble or Disney. Could be SWIT©H, possibly. Read More
March 23rd, 2017
Omni-channel. Dynamic Ads. Connecting brick-and-mortar stores with e-commerce sites seamlessly. This isn’t just industry jargon, it’s e-commerce trends and behaviors that marketers and companies will strive for throughout 2017. Read More
April 17th, 2012
In the first episode of our marketing show, Eternal Beta, Scott Rowe and Scott Bishop discuss the recent sale of Instagram to Facebook and what that can possibly mean for marketers. Scott Rowe also dives into the new Amazon search product. Some say Amazon is going after Google, but Scott provides his evaluation of what Amazon is really up to. Read More
June 24th, 2010
Embrace digital not as a competitor to traditional services, but as a complement.
Digital services continue to be the primary growth engine, but traditional revenue streams are expected to remain significantly larger throughout the forecast period. Digital spending in the US is expected to account for 26% of all E&M spending in 2014, up from 19% in 2009.
Overall US advertising is expected to increase at a 2.6 % CAGR from $159 billion in 2009 to $180 billion in 2014. Read More
January 29th, 2010
Somehow I doubt this was the kind of context Amazon had in mind when they made this media buy.
Spotted on TechCrunch. Read More
