For all that has changed over three decades of the South by Southwest Music Festival (SXSW), one thing remains a constant: “Band” and “Brand” is still a single letter apart.  Read More

March means…

Signs of spring? …not this year if you live in the northeast and are facing 30” of snow…
March Madness? Yes, in basketball, St. Patrick’s Day, “Spring Forward” and more…
SXSW? Again, yes. And could this be madness of another sort? Read More

In the final recap video for the 2012 SXSW, the Scott’s discuss if advertising agencies should begin to act more like technology startup companies. There are many digital agencies who are weighing whether or not to jump into creating their own products or to remain in the same business model of waiting for their clients to assign projects. The Scott’s go over both the positive aspects and challenges that this could bring an advertising agency. Read More

The Scotts are back and sharing some insights about some of their two favorite sessions at this year’s SXSW. Scott Rowe covers mobile marketing and discusses QR codes and NFC (Near Field Communication). Scott Bishop focuses on marketing and discusses a panel regarding consumer behaviors.
Stay tuned for more videos as we plan on creating more around the topics of social and digital marketing. Read More

We constantly hear how if we just follow our passions success will find us. It sounds wonderful, do what you love and you’ll never have to work a day in your life. Blogs, books, and countless articles are published every month stating stories of rare examples that we all strive for. The thought of this message is liberating, but often the reality is pretty unrealistic. Passion is often not enough, you also have to be able to run a business. Read More