My first book was edited by five people. Not everyone has that luxury. I think it’s a luxury because you get to see your work through different eyes – and you get to make the final call by reviewing the options and choosing the ones that make the most sense for your plot and characters. Read More

We’ve already addressed three of the four basic categories that new authors tend to fall into:  the I have an idea I’d like to share with the world group, typically consisting of business advice – an idea, the I have a story to tell group, often about overcoming adversity, and/or self-help advice and the I want to write a book and give my business, or personal brand, a boost folks. We’ve given these author-types some advice on the best way to get things started. Read More

Lately I’ve been fielding a lot of questions from folks who are thinking they’d like to write a book. They typically fall into these four basic categories:  the I have an idea I’d like to share with the world group, the subject here often boils down to business advice – an idea, the I have a story to tell group, the subject is often one depicting how they or a loved one has overcome adversity, and/or self-help advice; Read More

If Marketing and Promotion can be unpredictable, viral marketing is a total crap shoot. You can have the world’s greatest idea and watch it fizzle and die on the vine, and you can have a goofy notion that takes off and becomes a household word – worldwide. Read More