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tag: product pairing Archives - Bozell

June 2nd, 2014

The inside scoop on Toilet Paper

A year or so ago I was asked – through my blog on menopause – to participate in helping to “name” a new product offering by Kimberly-Clark. They wanted a cute/clever name for the pairing of toilet paper and wipes for women 50+. I was aghast!
What were they thinking? More to the point, what were they implying? That women 50+ leak waste? Read More