If you could anticipate the source of the next major disruptor, who would you guess? Apple? Tesla? Blue Apron? Maybe a surprise move from stalwarts like Xerox, Procter & Gamble or Disney. Could be SWIT©H, possibly. Read More

Marc Pritchard is upset. When P&G’s Chief Brand Officer took a closer look at the deals his company had been making with digital publishers, he was not pleased with the inefficiencies he found. Read More

Did you know that marketers are now going as far as to actually create Television shows just so they can feature/”pimp” their products.  Marketers will do anything to stay one step ahead in this increasingly competitive environment, but at what cost? Read More