Online native advertising is more popular today than ever and, thank goodness, has become more integrated into online experiences. In some cases, users are not even aware that content they see is a form of advertising to take them to an article or video outside their original query. Read More

If Marketing and Promotion can be unpredictable, viral marketing is a total crap shoot. You can have the world’s greatest idea and watch it fizzle and die on the vine, and you can have a goofy notion that takes off and becomes a household word – worldwide. Read More

With the increased use of advanced email filters, user want control over how they receive communications. As the sender, you have less and less control over how the message appears in someone’s inbox. By segmenting your email communications out to different addresses, you give the end user more control over how they filter your communications.

Embrace digital not as a competitor to traditional services, but as a complement.
Digital services continue to be the primary growth engine, but traditional revenue streams are expected to remain significantly larger throughout the forecast period.  Digital spending in the US is expected to account for 26% of all E&M spending in 2014, up from 19% in 2009.  
Overall US advertising is expected to increase at a 2.6 % CAGR from $159 billion in 2009 to $180 billion in 2014.   Read More

Like many other metro areas, Nebraska needs additional area codes to keep up with the exploding number of requests for new phone numbers for cellular phones, pagers, fax machines and additional lines for computers. Read More

We were all pretty excited with the recent release of Adobe’s CS5 software suite. The prospect of a software upgrade is always kind of fun, and there are some pretty cool new features in the mix. The most interesting aspect of the launch, however has nothing to do with their software. Adobe ran an all-digital campaign to announce, promote and launch CS5.

Good article by Andrew McAfee on the Harvard Business Review blog, discussing the fallacy of centalized brand control and planned messaging in the digital age.
 HBR 11-13-09 Read More

It is hard to believe that it is April already. Unpredictable weather, precious warm sunny days, Easter and award ceremonies mark the change of seasons. Even though Bozell strongly feels that awards are not our first priority, they are a reality of the world of marketing communications. Bozell will be recognized in seven categories at the upcoming American Marketing Association (AMA) Pinnacle Awards ceremony.

We’ve create a practical how-to seminar series on a variety of marketing topics because we’ve seen first hand the need for a “preventative medicine” type of approach when it comes to effective marketing techniques being used today.

Bozell, a creative marketing communications company, won five awards of excellence and three awards of merit at the 2008 Nebraska Public Relations Society of America (PRSA) Paper Anvil Awards Gala. Awards were received in the categories of marketing communications campaign, blogger outreach, annual report, internal newsletter, tradeshow outreach, news conference, web site and word-of-mouth marketing.