In the business of communicating, perception vs. reality is a daunting concept. Sometimes we strive to make perception and reality align, and sometimes that alignment is not optimal. Regardless of which works best, we are fully aware that our ability to control perception is a lot like catching the wind. At best we can influence in an impactful way.
We talk about perception vs. reality a lot. I’m sure there are folks that think: is it really that big of a deal? Read More