tag: Literacy Center of the Midlands

December 3rd, 2008


Words Make Things Better

The Literacy Center works to raise literacy rates among adults. For more than 35 years, the organization has provided one-on-one instruction using volunteer tutors.
From rethinking the entire brand to redesigning the logo, the 2007 Bozell Intern team dove deep into what it takes to complete a successful campaign for the Literacy Center of the Midlands.
The intern team was given the task of re-branding the organization then executing the new brand across all sorts of mix-media advertising — from radio and billboards, Read More