tag: Google Analytics Archives - Bozell

October 21st, 2010


Google Analytics Hacks

SEOmoz has posted a great list of a few things to do with Google Analytics in order to get more out of the tool. Some of the tips are basic and some are advanced, but all help you to better understand what’s happening with your site and the visitors to it. And that’s very important to your digital marketing efforts.
Topics covered include:

Use regular expressions for fine-tuning your traffic analysis
Make sure your analytics code is installed correctly
Segment your funnels
Track SEO variables
Track form abandonment

Read the full article here: Read More

July 13th, 2009


Sponsored Tweets. Really?

On July 20th 2009 Tweeters will have their conversations sponsored through a platform called IZEA.  These 200 people are estimated to reach more than 1 million people.
The cost per tweet (CPT) will run an advertiser between $2 and $30,000 per tweet for a 140 character message.  About 5% of the 200 tweeters are celebs.  Every link is 100% trackable with the integration of Google Analytics. 
Twitter again is getting the raw end of the deal because they won’t make a dime off of this model.  Read More