On July 20th 2009 Tweeters will have their conversations sponsored through a platform called IZEA.  These 200 people are estimated to reach more than 1 million people.
The cost per tweet (CPT) will run an advertiser between $2 and $30,000 per tweet for a 140 character message.  About 5% of the 200 tweeters are celebs.  Every link is 100% trackable with the integration of Google Analytics. 
Twitter again is getting the raw end of the deal because they won’t make a dime off of this model.  Read More