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tag: Content Marketing

November 1st, 2018

Kayla Eggenberg

Sprout Social 2018 Agency Partner Summit Recap

Okay, so you’ve heard us talk about Sprout Social before. In case you don’t know, Sprout Social is the social media management software we use at Bozell to streamline and manage social media for our clients. We’re one of their founding agency partners, which means we get (and therefore, our clients get) a special access to this side of the platform. So, in addition to scheduling, evaluating social analytics, listening and managing day-to-day engagement, we receive exclusive pricing, Read More

July 11th, 2016

jbrowe

Content Marketing: NOT Just a “Supercharged Marketing Campaign”

In this brief video recently posted by ANA, Robert Rose, Chief Strategy Advisor for the Content Marketing Institute, urges organizations to view content marketing as a business strategy rather than a marketing tactic. Read More