Google announced today that they will be adding an option to their popular Google Analytics service that will allow people to opt out of having their web surfing behavior tracked by the application. This move is likely motivated by Google taking heat from data privacy groups, and sounds great on the surface. For marketers and website owners, it has definite implications.

Everyone knows I’m a huge fan of Google’s Chrome browser. I started using it as soon as it came out and it’s been my primary browser ever since. With the introduction of extensions, it has become even more useful.

I like testing the new stuff out. That’s one thing that I can look back at and see as a consistent pattern in my life. It’s also one of the things I really like about the web and technology fields. Give me a beta test of the next Big Thing and I can pretend I’m special and important! Thanks, Google for not letting me down in that department!

Plenty of new things brewing in the Web Browser world these days. Well, maybe not like in the beginning of the browser wars when Netscape introduced their own tags that made budding developers like myself both jump for joy and cringe at the same time. But with Apple launching a new beta version of Safari, Internet Explorer 8 being officially launched by Microsoft, and Google promoting some of the capabilities of it’s own Chrome browser, we’ve got more activity going on in the browser world than there has been in a while.